Welcome to the Influence &IMPACT email letter, and a big thanks for subscribing. I really appreciate it! Focus of this fortnightly communique is on building, in a thoughtful way, a personal brand that people recognise, respect and trust. How can we establish our public voice, build credibility for that voice, extend the reach of our voice, and finally, extract value from the recognition and reputation we build? We cover that, and a wee bit more. Onwards!

Experts, guides & agents - which one are you?


Sunday, March 28, 2021 | Melbourne, Australia



It's personal brand clarity time folks!

Are you an expert, guide or agent?

It's a good question, and one worth digging into if you want to get a better handle on how to position your personal brand (and your service-based business, if you have one). 

It comes from this insightful piece by Keith Jennings. Keith is vice president of community impact for Jackson Healthcare. He writes and speaks at the intersection of values, impact, and identity.

Here's an excerpt:

An expert is someone who knows a lot about a specific subject.

A guide is someone who knows how to find the way by synthesizing multiple areas of expertise.

And an agent is someone who acts on behalf of someone else.

Let’s break this guiding question down in a way that’s easy to grasp and remember:

👊 An expert knows — an expert provides subject matter know-how
👊 A guide shows — a guide provides situational navigation
👊 An agent sows — an agent provides increased scale and scope

Put another way, are you someone who knows, shows, or sows?

Keith says answering this guiding question recently helped him "get unstuck".

"The takeaway for you is this: Get clarity on which of these three jobs is needed by the people you serve. It will save you and them from a lot of headaches," he writes. 

FYI I see myself as a guide. What about you: Are you an expert, guide or agent? Hit reply and let me know, I'm keen to know! 

Read Keith's article here.

Connect with Keith via Linkedin and his monthly newsletter.


Meanwhile, on the virtual airwaves ...

This article got my attention

How to Stop Procrastinating on Your Goals by Using the “Seinfeld Strategy” - Love this article by James Clear, which outlines how Jerry Seinfeld has been able to stay productive and consistent for so long. If you have some meaningful outcomes you want to achieve, this piece is worth a read.


This quote got my attention

"Be patient. Move slow. Play the long game. Trust." - Natasha Che, Founder, Soundwise


Hit “reply”

I'm excited to be writing to you in this format. Let’s keep it personal!  I encourage you to hit “reply” and let me know what’s on your mind:

  • Got any thoughts regarding the content I’ve just sent you? Let me hear it!
  • Have a question? Ping it through!
  • Got a recommendation for an article, podcast, video or person-to-follow that you’d like to share, bring it on :)

Thanks for reading! Until next time ...




What she said!


Trevor Young | PR Warrior | Level 22 / 120 Spencer Street, Melbourne
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