Over the final 6 weeks of summer McDonald's will distribute 800,000 Roald Dahl books instead of toys in their Happy Meals.
Extracts from the stories of 'The BFG', 'Charlie and the Chocolate Factory', 'Willy Wonka' and 'Matilda' will be accompanied by the famous illustrations of Quentin Blake.
Following this promotion, McDonald's will have distributed 3 million books in New Zealand and close to 450 million books globally.
Read the full article from the New Zealand Herald.
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