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In recent years the UK Government have financially invested in and provided support for grassroots sporting activities. They have also targeted specific groups who they believe would benefit from taking part in some form of exercise as there is recognition that such activity can improve health and enrich lives. However, the way in which motivation for physically participating in sporting activity has been measured has focused on the attitudes and performances of the individual rather than a collective or family group.
Club Development Scotland, Supporters Direct Scotland's consultancy service, is researching with the University of Stirling to explore what motivates families, individually and collectively, to take part in physical sporting activities. We are particularly interested in whether the individual or team sports of which you are a fan influence your decision to physically participate in sport.
- If you’d like to volunteer your family as part of this research, please contact andrew@clubdevelopment.scot with some basic information about those who would be involved. ‘Families’ are considered as single parent, blended/step parent as well as traditional.
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