The YouTuber is now on track to make $45,600 in 2022 from at least five revenue streams.
Kelsey Rodriguez, an aspiring impressionist painter, loves using oils. In May 2020, while Rodriguez was a junior in college, she started a YouTube channel that served as an outlet for her artistic pursuits. Her initial videos were a mix of vlogs ("Where I've been…") and painting tutorials ("Oil painting without toxic solvents").
Rodriguez created a website, which includes samples from her portfolio, as well as an online shop that sells seven items, including an $80 audit of the purchaser's YouTube channel (in which the creator offers a frame-by-frame critique of the buyer's videos), channel-wide strategy tips, and technical feedback on improving titles and thumbnails. Rodriguez also sells a $35 digital and printable workbook aimed at the artist YouTuber to help them create an art-focused YouTube channel, and a $7 creator content calendar template.
For the month of August, Rodriguez earned $9,346 in total:
- $4,542 through Google AdSense, or ads placed on Rodriguez's YouTube channel.
- $2,898 through goods purchased from her online shop.
- $1,500 from YouTube sponsorships.
- $381 from Patreon, where Rodriguez sells three membership levels: $5 a month for a monthly audio newsletter/podcast; $15 a month for the audio newsletter plus one to three exclusive videos; and $75 a month for all the previously mentioned perks, plus monthly group meetings with the creator.
- $25 through affiliate marketing, where she gets a cut of sales she drives for brands
Thinking ahead to the future, Rodriguez plans to continue with her YouTube channel — "I love it so much" — but she also wants to expand her business by partnering with a distribution company to offer prints and originals of her work. The YouTube creator would also like to offer an online course and explore the possibility of a book.
- Business Insider