Entertainment companies have worked for decades to engage fans, whether this is through contests, giveaways, limited edition products, and so on. As we enter the web3 era, NFTs are fast becoming the new way by which companies create fan engagement.
From sentimental collectables for fans to practical tools for giving out benefits and access to the public, NFTs have found their place in entertainment.
NFT engagement on the rise...
In the case of collectables, NFTs are often used as tie-ins for the launch of new projects to get fans excited and to reward them for engagement.
For example, DC Comics created collectable NFTs of all the iconic Batman cowls to tie in with the release of The Batman earlier this year. These collectables not only rewarded fans for being loyal to the franchise but helped to build more buzz around the newest film. NFTs have also been used as scavenger-type hunts for fans.
More than sentiments
But while there is a plethora of options in the market for users to engage with their favourite franchises with NFTs, there are also many NFT collections that offer more than just nostalgia and an emotional attachment to media.
The Bandit Project is an NFT collection with 3,000 assets that offers its holders a chance to profit off their purchases. Based on the Binance Smart Chain, each NFT given to a buyer is chosen at random while the ecosystem revolves around the native $BANDIT token. Those who hold the token can make a passive income from it by minting their NFT.
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