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Rhett & Link, two well-known YouTubers, are introducing Mythical 24/7, a FAST channel, on Roku. If it is successful, it might bring about a new generation of ad-supported streaming TV channels devoted to individual creators, realising the lofty goals of multi-channel networks from the previous decade like Maker Studios and Fullscreen. Mythical now has 77 million subscribers across all of its YouTube channels combined. Thus, this has all the makings of a creator-driven hit.

From helping with content ideas, to drafting emails, to writing posts for LinkedIn, influencers/creators are learning how to make the most of ChatGPT to get stuff done in a career path that can be rather lonely. The artificial intelligence (AI) app had 100 million unique visitors in January, making it one of the fastest growing in history.

As content creators, we do almost everything ourselves unless we have a huge number of followers and are signed to a big time agency. ChatGPT is helping some creators relieve the admin chores. “ChatGPT has become an indispensable tool for my content creation process,” said Eric Suerez, who has amassed about 4 million followers on TikTok with his challenge videos. “Its ability to spark ideas, enhance creativity, and automate certain tasks has enabled me to create high-quality content.” 

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As social media platforms continue to evolve and change, content creators are finding it increasingly difficult to keep up with their audiences. The pace of innovation and new features can be overwhelming, leaving creators feeling stretched thin and struggling to stay relevant.

Challenges:

• Constant need for new content. In the past, creators could simply post a few updates each week and keep their audience engaged. Today, platforms like TikTok and Instagram require creators to post multiple times a day just to stay in the game.
• The changing algorithms that determine which content gets seen by users. Platforms like Instagram and YouTube are constantly tweaking their algorithms, making it difficult for creators to predict what will perform well. This can be frustrating for creators who have spent hours crafting a perfect piece of content, only to see it get buried in the algorithm.
• There is the issue of monetization. While platforms like YouTube and TikTok offer creators the opportunity to earn money through ads and sponsorships, the process can be complicated and competitive. Creators must constantly adapt to changes in the platform's monetization policies and work hard to build a loyal audience that is willing to support them financially.

🎙 LinkedIn is launching a six-month incubator program to support podcasters.

🧪 TikTok adds science-based STEM feed to promote educational content. 

💳 Jellysmack is investing $25 million in kids and family influencers through a partnership with Pocket.watch.

💄 Sephora and TikTok are teaming up to launch an incubator program that aims to help emerging beauty brands on TikTok.

🦉 Duolingo launches new subscription tier with access to AI tutor powered by GPT-4.