Inflation is rising, spending is decreasing, and economists warn that we are entering a period of economic uncertainty.
The inevitable response? Brands start revisiting their Q3-Q4 plans, reviewing their budgets and making cuts where possible.
Unfortunately, when times get tough brand marketing budgets often get hit first. In good times and bad, brands still need to grow, and marketing plays a crucial role for businesses, especially during volatile times.
âMeaningfulâ spending remains strong
Consumer spending during special periods in particular remains strong.
Better targeting, less hassle
Real-time results show how ads are performing and whoâs converting, giving definitive proof of a campaignâs efficacy, and protecting and proving the value of the marketing team and its budget. This information can be used to create a data-driven feedback loop, where brands deploy A/B tests or new creative. They then can measure performance, optimide further and redeploy before reviewing again to get as close to a âperfect adâ as possible.
The lesson: Keep your foot on the marketing pedal, measure and measure again, and take advantage of todayâs powerful streaming technology.
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