Doja Cat’s new JBL campaign is yet another example of how the artist successfully juggles her commercial and creative lives.
Doja Cat shared a TikTok video of herself in her dressing room. It’s simply a close-up of her holding a glittery, crystal-encrusted custom JBL Clip portable speaker and saying, “Jibble! Jibble! Jibble!”
This quickly went viral, drawing attention to the brand.
Although it is not how the brand pronounces its name, it translated into one of JBL’s most significant and successful social moments. This, combined with Doja Cat wearing the speaker on the red carpet, provided the brand with two years’ worth of social engagement in just three days.