Always link the logo to the original coverage when available so your reader can read further.
Use It For Content Production
There are two ways you can use media coverage in your content:
- as inspiration
- as a source
Let’s take a look at each one:
Coming up with great topics all the time is not an easy task. Identifying the right content pieces which also resonate with your audience is even more difficult.
People often advise you to analyze social media comments, interact with other creators, or talk to your customers to identify client-centric content.
Another source of great content is media clippings. If a media outlet has published a topic (either with you or with another entrepreneur), it’s definitely content you could exploit further.
Try to distill the article, podcast, or guest blog into as many content pieces as possible, turning them into posts, tweets, articles, or videos.
Secondly, if you're mentioned in the article, you can link to this very article as a source in future content. It increases the quality of your work, builds trust, and serves as an external link for SEO.
Another mistake I see many founders and entrepreneurs make is cutting off the conversation with the journalist as soon as their article is published. Until one day in a few years, they again try to contact the reporter for another interview.
This is NOT how media relations are built and maintained.
First of all, the journalist is unlikely to remember you three years from now and you’ll again have to compete against all the other brands which want to be discovered.
Second, you’re leaving a lot of potential on the ground, if you don’t hold contact with the journalists.
Connect with them on social media and interact with their content from time to time. Just to keep your name on their radar.
If you engage with their content occasionally, they might even interact with yours too and who wouldn't like to have comments from a Forbes journalist on their LinkedIn posts?
This would definitely make an impression on your readers!