A new incentive by Twitter offers to match advertisers’ ad spending up to $250,000, according to emails reviewed by The Wall Street Journal. The full $500,000 in advertising must run by Feb. 28, the emails said. Recently, Twitter offered advertisers $500,000 in free ads as long as they spent at least $500,000.
The offer launched in an attempt to woo brands back to the social-media platform, which has seen its ad business deteriorate following Elon Musk‘s $44 billion takeover...
Following Musk’s chaotic takeover – for context, Musk stated in November that Twitter had suffered “a massive drop in revenue” and was losing $4 million a day – experts have advised brands and marketers to withhold ad spending and just stay engaged on Twitter simply to maintain customer feedback and relations. More than 75 of Twitter’s top 100 ad spenders from before Mr. Musk’s takeover weren’t spending on the platform as of the week ending 8th January, according to an analysis of data from research firm Sensor Tower. Some of these brands include huge names from pharmaceutical company Pfizer Inc to General Motors Co. and Volkswagen AG.
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