I think it is fair to say that 2023 marks the dawn of the artificial intelligence (AI) era for creative agencies. Agencies will all soon be using readily available and easy-to-adopt smart-copy generation tools like Jasper for content creation, hyper-charging SEO results with Surfer and making royalty-free music for campaigns with platforms like Boomy.
Why exactly should creative agencies be embracing AI? Well, AI automates outputs and shrinks hours needed for tedious tasks, deliverables get done faster, more efficiently and costs for agencies and their clients are therefore minimised.
While human editing and oversight for most of these tasks will be required in the near-term, data is the prime currency for these tools and machine learning will rapidly compound results as usage increases and these new tools improve at an incredible pace.
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