Woo-Hoo! We're on Day 5 of my Pinterest Tips...
Hope you're having as much fun as I'm having.
I'm REALLY enjoying this!
Today I want to talk about something I call SPS
It can be a real roadblock for your pins on Pinterest.
I run into it a couple of times a DAY - and it's SO frustrating.
Remember how "everyone" says:
Pinterest likes FRESH pins?
Actually, Pinterest doesn't care - so truth is -
and our traffic stats like fresh pins.
Now, Pinterest REWARDS fresh pins... but the Pinterest algo could care less if YOUR pins have reach or not.
How To Identify a Pin With SPS
Have you heard the term "live pinning"?
If not, what live pinning means is...
You go to a post on your blog and click the Pinterest save button or the Pinterest extension on your post to pin an image.
That's "live pinning" - straight from your blog the old fashioned way with social share buttons.
Live Pinning is the easiest way to see if your pins suffer from SPS.
Here's how I identify my STALE pins.
I go a blog post that used to do well, but seems to have slowed down.
I pin from that post using the Pinterest save button.
Then, I go look at my Pinterest account at that pin and look at the stats.
If my stats for that "Live Pinned" pin are all zeros... that's good.
While it's not a wonderful shiny NEW pin, it's ok.
Now, if those pin stats show like 50 impressions and 0 clicks and 0 saves RIGHT after I pinned it.
That, my dear, is a STALE PIN.
Seeing impression stats on a pin INSTANTLY after you Live Pinned it is NOT a good thing.
In essence you just re-pinned a poorly performing pin that most likely will not resurface.
(note I said "most likely will not" ok? I did NOT say it absolutely will not)
Stale Pin Syndrome is, in my opinion, why so many bloggers stagnate on Pinterest.
They feel as if they're pinning their good stuff, but nothing grows or improves... or it just keeps getting worse.
So - What To DO About a Stale Pin?
There's a very simple fix for a Stale Pin.
Make a NEW pin and put in your post.
Make the image a little bigger or a little smaller or add a border or add some words on it.
The pin image doesn't have to be TOTALLY different, it just needs to be "different enough" for Pinterest.
Ideally, when you "Live Pin" from your blog, you want those pins to instantly have all zeros for the pin stats.
Yes, Pinterest already knows about that pin - it's probably been circulating for a while - but you get a fresh chance when you see all zeros.
If you see anything OTHER than all zeros, you just repinned.
I know that sounds weird since you Live Pinned from your blog - but that's just how Pinterest works under the hood.
Ok, let's move on to some Q&A
I had a GREAT question today.
It was in regards to yesterday's tip about Slanted Pins.
I said something along the line of:
"If your Slant Pin is doing well then......"
The question was in regards to "doing well" - what I meant.
"I have pins with 50k impressions but only 20 outbound clicks. Does it mean this pin is not working well?"
If your pin is getting 10's of thousands of impressions but very few CLICKS, that pin is NOT doing well for YOU.
Our whole goal is traffic FROM our pins, right?
To me, those stats sound like a pin that nailed it with keywords in their description - it probably ranks well, but it is NOT a scroll-stopper or a Clicker.
My advice was to make a new, more "clickable" pin with those same keywords and give it another shot.
Your pins MUST "stop the scroll" and get clicked to actually work the way we WANT them to.
And it's an art form - there is no right/wrong... you just keep trying to find what works....
Another great question....
Is PotPieGirl's PIQ Strategy still relevant?
Oh yes, I sure think it is.
I still use it every SINGLE day.
And it still works (hence the reason I use it every day haha!)
Pinterest isn't much different than we bloggers are.
We both want the same thing...
It's kinda funny how when you give Pinterest what THEY want, Pinterest plays nicer and tends to give you what YOU want.
Funny how that works, huh? =)
The only thing in my PIQ Strategy that I do NOT do anymore is the SmartLoop setup (Step 6).
Yes, I still use Tailwind, but I no longer "loop" pins.
In fact, Tailwind is the ONLY way I can do my "Hybrid Live Pinning" -
and THAT is my favorite way to avoid Stale Pin Syndrome.
Perhaps I'll talk about that tomorrow... maybe =)
Can't get Pinterest to work for you?
And I'm kinda good at it =)
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