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How marketing strategies are evolving on the chat room platform?

As brands become accustomed to the platform, test-and-learn approaches are giving way to more sophisticated functionality.

Increasingly sophisticated functionality, including bespoke bots and fans-as-moderators, is seeing new attention from marketers, as well as offering a plethora of side channels to support all interests at all hours of the day.

Some brands, like Chipotle, have built relationships with Discord and received help when setting up their servers. 

Sophisticated functionality - with a bare bones-server no longer acceptable, brands are providing their communities with myriad and multifaceted tools.

With a bare bones-server no longer acceptable, brands are providing their communities with myriad and multifaceted tools. 

Around-the-clock activities - listening to the desires of members is how brands should decide which channels to offer.

TikTok Music could be the next big podcast app. TikTok parent ByteDance may be coming for Spotify’s lunch. 

Happening right now: TikTok Music’s trademarks spotted in multiple countries, hinting toward global launch plans. 

Despite warnings from the likes of Sen. Mark Warner and Joe Rogan about TikTok’s data practices, it seems basically unstoppable. Perhaps Rogan will change his tune if it becomes a major podcast platform and his Spotify contract expires.

I see this working well for TikTok, as well as the opportunities it will bring to marketers looking to reach a new audience.

The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

On Monday, Firework said that since The Fresh Market implemented its video-driven customer experience platform, the grocery chain has seen key engagement metrics quickly grow. 

As video dominates social media platforms like TikTok and Instagram, The Fresh Market is looking to convince people browsing social media to go from scrolling to making purchases on its site.