How marketing strategies are evolving on the chat room platform?
As brands become accustomed to the platform, test-and-learn approaches are giving way to more sophisticated functionality.
Increasingly sophisticated functionality, including bespoke bots and fans-as-moderators, is seeing new attention from marketers, as well as offering a plethora of side channels to support all interests at all hours of the day.
Some brands, like Chipotle, have built relationships with Discord and received help when setting up their servers.
Sophisticated functionality - with a bare bones-server no longer acceptable, brands are providing their communities with myriad and multifaceted tools.
With a bare bones-server no longer acceptable, brands are providing their communities with myriad and multifaceted tools.
Around-the-clock activities - listening to the desires of members is how brands should decide which channels to offer.
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