Ad of the day: Saatchi & Saatchi dusts off iconic Pregnant Man ad in Roe v Wade protest. Saatchi & Saatchi has dug deep into its archives to update its famous Pregnant Man messaging for the post-Roe v Wade era.
In today's edition:
Discord and brands
TikTok meets podcasts
Grocers go livestream
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Facebook shuts down its live commerce push, which may reflect broader disinterest in live shopping.
Spotify’s latest premium feature is a play button. Premium subscribers will now have access to separate play and shuffle buttons throughout the app.
Snap starts creator fund for indie artists. Snap introduced Sounds, which allows users to include music clips in their posts, in 2020. But its impact on the music industry has been pretty minimal so far.
Starbucks to unveil its web3-based rewards program next month. he company earlier this year announced its plans to enter the web3 space, noting its NFTs wouldn’t just serve as digital collectibles, but would provide their owners with access to exclusive content and other perks.
Twitter to revamp Spaces. The test shows a revamped look-and-feel for Spaces that organizes the audio rooms into topics, like Music or Sports, for instance.
Shopify has invested $100 million in Klaviyo, a marketing automation platform for email.
What makers are talking about
Discord and brands
How marketing strategies are evolving on the chat room platform?
As brands become accustomed to the platform, test-and-learn approaches are giving way to more sophisticated functionality.
Increasingly sophisticated functionality, including bespoke bots and fans-as-moderators, is seeing new attention from marketers, as well as offering a plethora of side channels to support all interests at all hours of the day.
Some brands, like Chipotle, have built relationships with Discord and received help when setting up their servers.
Sophisticated functionality - with a bare bones-server no longer acceptable, brands are providing their communities with myriad and multifaceted tools.
With a bare bones-server no longer acceptable, brands are providing their communities with myriad and multifaceted tools.
Around-the-clock activities - listening to the desires of members is how brands should decide which channels to offer.
Will TikTok Music be the next big podcast platform?
TikTok Music could be the next big podcast app. TikTok parent ByteDance may be coming for Spotify’s lunch.
Happening right now: TikTok Music’s trademarks spotted in multiple countries, hinting toward global launch plans.
Despite warnings from the likes of Sen. Mark Warner and Joe Rogan about TikTok’s data practices, it seems basically unstoppable. Perhaps Rogan will change his tune if it becomes a major podcast platform and his Spotify contract expires.
I see this working well for TikTok, as well as the opportunities it will bring to marketers looking to reach a new audience.
We spent a good portion of last month covering the tools, resources, and platforms that are on marketers’ minds. Here's a recap of most read topics:
The Fresh Market sees shoppable video, livestreaming zing
The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.
On Monday, Firework said that since The Fresh Market implemented its video-driven customer experience platform, the grocery chain has seen key engagement metrics quickly grow.
As video dominates social media platforms like TikTok and Instagram, The Fresh Market is looking to convince people browsing social media to go from scrolling to making purchases on its site.
💛 It took me 2 months to recover from working as a TikTok moderator. I made less than $7 an hour. Every day in the office, I would see my coworkers cry.
🤑 TV bears the brunt of rampant media inflation as advertising costs jump 31.2%.
👀 Why NFL sponsors are reevaluating their relationship with the league. This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift.