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Through its Lyft Media unit, the ride-hailing company plans to offer more ads inside cars, on its app and at bike-share stations.
The report comes as Lyft faces an increasingly populous marketplace for advertising in and around car services; more than two years after Lyft acquired Halo Cars Inc., which makes monitors run digital ads atop cars. Apart from rooftop ads, Lyft will now let brands serve content on in-car tablets that riders can use to track their routes, tip, and rate drivers, in each car.
With the services above being tested in Los Angeles in recent months, Lyft expects to offer it in 25% of all rides by year-end in Los Angeles and three other cities.
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