United Airlines is on the move.
Attention on the COVID-19 recovery in the United States has been focused on the domestic market since the summer of 2020. Even before we started referencing variants by Greek letters, it was clear the domestic markets would be leaders in bringing people back to travel.
In 2023 the battlefield has shifted to the international arena. As travel restrictions slowly fell away, international travelers sought to do what they do best: travel.
Hence, the fight for the long-haul international market from the U.S. is officially renewed. American Airlines, Delta Air Lines, and United Airlines are all reaching deep into their bag of widebodies to deploy capacity into the international market - sprinkled with the occasional narrowbody.
Things are happening. While the world was parking widebodies, United invested in its fleet - and it shows in the robust international network.
The challenge of displaying airline networks
But how do you show this deep international strategy? After all, we are a data visualization company (it's in our name, so we don't have much of a choice).
There is a story to tell of United's international network. It's not just a story of which international cities they fly to, it's how they fly there - how each market fits into their overall network. Our challenge was to show how each hub adds to the overall strategy. |