The focal point.
I call it that because that's what your eye will be drawn to when scanning it over while reading your comic. It's unconscious and immediate. The reader can't help it. There's always a zone or area that your vision will want to go to first, like a kid in a buffet line that sees the desert island with the pudding cups at the end the minute she walks into the restaurant.
Sometimes it's not a problem, because it lines up nicely with your 'money shot'. That's a term, probably from someone else, for an important part you want the reader to look at. Advertisers have known about this since the days of Egyptian hieroglyphics. The money shot sometimes is not what they're actually selling to you. It's a game of bait-and-switch.
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