View in browser
Let there be Illustrations!

Hey ,

So if you follow us on Instagram, you probably know this - we have been working with an Illustrator on a very special project in Dohful.

It is something that I wanted to do for over a year now, but since my drawing skills are non-existent, and Chaman is just too lazy, we never came around to doing it.

Then, a few weeks ago, I decided that enough was enough and I was finally getting this done. So I reached out to our growing Instagram community and found someone who could turn our imagination into reality.

Welcome to Dohful's Sunday Letter guys, we're very excited today!

One of the most common questions we get is, what's the shelf life of the cookies. For those of you trying for the first time or for someone who has received Dohful cookies as a gift, they might not know what's the best way to store these cookies. 

Should they be refrigerated, do they have to be consumed in a certain number of days, etc. are some of the questions which might pop up when someone receives the cookies.

Sadly, there weren't any answers unless you got in touch with us. And that needed to change!

So we thought we should have a card with the information on how to store and warm the cookies (if you want). But the card came out super bland when we tried to design it ourselves, so we just canceled the whole thing.

However, it was still something we wanted to do. So I reached out to our Instagram community, calling for help from an illustrator, and our inbox was swarming with responses soon after. 

If someone was not an illustrator, they were recommending the ones they followed, but a lot of people who reached out were doing illustrations themselves.

And we talked to almost all of them, checked out their styles, trying to match what they did with what we had in mind. 

Enter Tanvi from SillyStrokes.

She's a talented illustrator, we loved her illustrative style and thought she would be great to collaborate and work with. And I'm so happy we decided to do this with her! 

After what seemed like a million hours of brainstorming, rough sketches, to and fro, and changes to the design, we are finally ready to share our work with you guys

This is what we have been doing for the last week with Tanvi - a depictive illustration showing how you can store and re-heat your cookies (if you wish to). 

This might be the silliest thing, but I must say I'm a little bit proud of what we've done because we didn't really know how much of what we imagined we'd be able to create.

And I hope you guys like it too! Do mail me back to let me know your thoughts, I actually love reading your mails much more than you love the Sunday Letter! 

This is already out for print and all the orders from tomorrow will start receiving these cards as well along with our other Introduction to Dohful card!

Thank you so much for reading this!

P.S.: Apparently I have a baker face!! Is it? Well, Vaibhav Sethia sure thinks so...check out this Youtube live stream I did with That's My Job a few days ago to know what I'm talking about.

facebook youtube instagram

7, 3rd Floor, Shahpur Jat, New Delhi

You received this email because you signed up on our website or made a purchase from us.