Welcome to the Influence &IMPACT email letter, and a big thanks for subscribing. I really appreciate it! Focus of this fortnightly communique is on building, in a thoughtful way, a personal brand that people recognise, respect and trust. How can we establish our public voice, build credibility for that voice, extend the reach of our voice, and finally, extract value from the recognition and reputation we build? We cover that, and a wee bit more. Onwards!

The Yellow Magic Hour | Produced by Yellow Tuxedo

 

Sunday, October 11, 2020 | Melbourne, Australia

 

Greetings friends!

First we had the blog, which gave individuals the ability to publish their own online publication ... for free!

Of course, blogging technology has improved immensely from those early days 20+ years ago, in turn giving businesses and individuals a terrific platform from which to build an audience directly.

Then podcasting took off. Slowly at first, as it was pretty clunky early on to not only record and publish podcasts, but also for people to access and listen to the recordings. But things improved for both the producer and the listener. Today, while there's still a bit of tech involved, the ability for anyone to create their own online radio show and grow a global audience is very real.

Video too has come in leaps and bounds over the years, but perhaps the biggest leap forward with the format has been ...¬†ūü•Ā ... LIVE STREAMING.

Live streaming spells O.P.P.O.R.T.U.N.I.T.Y. for entrepreneurs, leaders and changemakers wanting to increase their profile and credibility in the global marketplace.

But not just any live streaming. That's been with us for a while now - banging out a live video via Facebook, Instagram, Twitter et al can be incredibly powerful, and is at the fingertips of anyone with a smartphone. Just ask Mitch Jackson - aka 'The Streaming Lawyer - who will be my special guest on the Reputation Revolution podcast being released at 4:30 pm this afternoon AEDT.

But now, we can take things up a notch or three and create our own live online TV shows using technology such as StreamYard, Restream and BeLive.

Essentially, these are software products that allow you to live stream - or multicast - via a number of platforms at once - for example: LinkedIn, Facebook, Twitter and YouTube. The idea being you can reach more people at the one time.

The Yellow Magic Hour

The screenshot above was taken from one such multicast that I appeared on this week - The Yellow Magic Hour - along with Rob Hancill, from Rob Rides EMTB, who has built a YouTube channel with 47,000 subscribers, plus magician Ricky Locke. Theme for the show was 'Why Community Matters'.

The Yellow Magic Hour is the brainchild of Southampton's Emily and Alan Braithwaite, who run the digital agency, Yellow Tuxedo. It was their first show, and they did a terrific job producing and hosting it at the same time. The use of Ricky as entertainment between the two interviews was inspired, and helped create a live video show that was both fun and informative.

ūüĎČ You can watch the replay of¬†The Yellow Magic Hour¬†here¬† *** plus *** congrats to Tristan White on his 100th Time-Out Daily Live Huddle multicast this week - check it out here (includes a short interview with best-selling author, Seth Godin).

ACTIONABLE INSIGHTS:

  • Live streaming technology is readily available and very affordable (I remember once staging a live streamed event many years ago and it cost $25,000 or something ridiculous. Today, the cost would be a fraction of that to do it well).
  • Live streaming is a powerful format for¬†entrepreneurs, leaders and changemakers wanting to build an audience, grow their influence and create more impact in the world (or the marketplace, depending on your goals!).
  • Live streaming is particularly useful for business and community leaders wanting to communicate authentically and directly with people (Jacinda Ardern is brilliant at this).

Are you into live streaming? Who does it well, do you think? Hit reply and let me know!

 

Are thought leaders born or can they be made?

Are thought leaders born or can they be made? 

According to Andy Rowlands, Corporate Communications lead, UK & Europe at Accenture, thought leaders can be created from scratch: " ... with time, focus and some coaching anything is possible", he writes in the International Public Relations Association (IPRA) blog.

Andy says there are five stages in the journey to becoming an established thought leader whose opinions are valued by your peers and the media:

  1. Inactive
  2. Founding
  3. Emerging
  4. Promoting
  5. Established

Andy likens the journey to thought leadership to training for a marathon: "Only a few are dedicated enough to train and then run the full distance." 

Read the article

 

Wanna be a guest on other people's podcasts?

Being an interview guest on relevant podcasts can be an effective way to build profile and credibility for your personal brand.

Unless you land a major-league podcast, the audiences listening to a niche podcast can often be small, but equally, they can also be more focused and engaged. 

Pitching yourself as a podcast interview guest is a pure earned media play. It takes a bit of work, and then there's the issue of identifying the right podcasts to be on. Here are four online services you might find helpful for the latter task:

  • Podchaser - "Your daily source for podcast discovery"
  • PodcastGuests - "Connecting podcasters with great guests"
  • Matchmaker.fm - "Connecting podcasters & guests"
  • Podmatch - "We use AI to painlessly match ideal podcast guests and hosts"

If you're not interested in doing the pitching yourself but are happy for someone to do it on your behalf, I recommend connecting with Tom Schwab, from Interview Valet.

 

Get ready for LinkedIn Stories 

You've probably heard by now that LinkedIn has introduced its own version of Stories, a feature that's highly popular on Facebook and Instagram (Twitter too has a variation in the works, called Fleets).

LinkedIn’s Stories allows users to publish videos, images or text to their profiles that disappear after 24 hours. 

I'm a heavy user of LinkedIn, but this feature hasn't set the world on fire that I can see. What about you? Are you a fan of LinkedIn Stories?

But LinkedIn being Linkedin, maybe it's just going to take time?

Many new tools on LinkedIn take a long time to roll out, and even longer for people to embrace the feature. Like video and streaming, those who get in early and experiment tend to be the ones who dominate on the platform.

While I'm not a massive fan of ephemeral content generally (content that only has a short life span), I do like the idea of using LinkedIn Stories to humanise your business or personal brand, and from that perspective, it's a "yes" from me!

 

This quote caught my attention

"After being active for over eight years, I believe it's vital for CEOs to embrace social media. As leaders, we must show others we understand the impact it has on how people communicate and connect - to know how it affects our companies' relationships with customers and employees." - Jack Salzwedel, CEO of American Family Insurance, writing in The Social CEO book.

 

Hit ‚Äúreply‚ÄĚ

I'm excited to be writing to you in this format. Let‚Äôs keep it personal!¬† I encourage you to hit ‚Äúreply‚ÄĚ and let me know what‚Äôs on your mind:

  • Got any thoughts regarding the content I‚Äôve just sent you? Let me hear it!
  • Have a question? Ping it through!
  • Got a recommendation for an article, podcast, video or person-to-follow that you‚Äôd like to share, bring it on :)

Thanks for reading! Until next time ...


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Go forth and make an impact!

 
Trevor Young | PR Warrior | Level 22 / 120 Spencer Street, Melbourne
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