Professor Robin Coulter is Department Head of Marketing and Voya Financial Fellow in the UConn School of Business. Professor Coulter’s research focuses on consumer behavior issues with strategic marketing implications, with particular attention to global citizenship and cross-cultural consumer behavior, branding in developed and emerging markets, digital imaging and visualization in consumer research, and numerical cognition and pricing, and her work has been published in various prestigious marketing and social science journals.
At UConn, Professor Coulter helped launch the Ph.D. program in the 1990s and served as the inaugural Ph.D. Program Coordinator for Marketing. She has served as chair or committee member on 21 dissertation committees and is an advocate for doctoral students. Currently, she teaches the ‘Introduction to Research in Marketing’ and ‘Socio-cultural Consumer Behavior’ doctoral seminars. Professor Coulter has taught consumer behavior and integrated marketing communications in the undergraduate program, and Market-Driven Management, Global Business Issues, and the Executive Management Project in the Executive M.B.A. program.
Beyond UConn, Professor Coulter is Past President of Academic Council for the American Marketing Association, and is an active member of the Association for Consumer Research. Professor Coulter was recently named a 2023 American Marketing Association (AMA) Fellow. The AMA Fellow is the highest award given by the professional association and recognizes Professor Coulter’s scholarly contributions, creativity and innovation, as well as service and leadership to the discipline. “I am so humbled and honored to be named an AMA Fellow! My involvement with marketing and consumer research and the study of myriad aspects of consumers and brands has been a passion;” she reacted, “I am privileged to have worked alongside so many generous, thoughtful, and ‘willing to play with ideas’ colleagues,” she continued. “My doctoral student days at the University of Pittsburgh with my long-standing friendships and co-authorships have been inspiring, and I have very much appreciated my long tenure at UConn and the university’s significant support of my scholarship, teaching, and service efforts.”
Professor Coulter was nominated for the AMA Fellow award by her colleagues, Linda Price, her long-time co-author and a 2019 AMA Fellow, June Cotte, a former UConn Ph.D. student, and Kelly Herd, her colleague in the UConn Marketing Department. They expressed “a deep appreciation for the wide-ranging contributions that Robin has made to the AMA, to us, and to the marketing discipline over her career.” Her colleagues described her scholarly work as exceptional, including a citation count surpassing 10,700, with more than 40 articles published in top journals. Dean John A. Elliott emphasized that Professor Coulter’s impact on UConn has been significant and wide-ranging. He states, “She is a valued member of the School of Business leadership team and an engaged and long-serving department head. Robin gives of her time and ideas as a committed citizen on university committees, as a bridge-builder across institutes and departments and as a long-serving University Senator. The quality of a university is really derived from the quality of the faculty, staff and students who represent it, and scholars like Robin raise the excellence of UConn.”