Hey,
If you gave a person with no construction experience unlimited access to all the best construction tools and equipment on earth and asked them to go build a house, it probably wouldn’t be safe to live in (if it ever even resembled something that remotely looked like a house).
But if you gave a crew with 20+ years of experience building houses the cheapest tools on the market, chances are, they’d find a way to get it done and no one would be the wiser.
The tools themselves only play a small role in the outcome of a project — probably less than 10%.
The biggest part of the equation is the person who is using the tool — their knowledge, understanding, expertise, and experience on the subject.
This is how craftsmen make amazing things out of pallet wood, or great salespeople can sell a 6-figure project with a one-page proposal written in Microsoft Word.
But the tools get all the attention.
We see this play out in our industry all of the time…
It seems like every week there's a page builder or project management tool on the market. Each one with the promise to take you from utter disaster to next-level expert — so long as you stack enough codes.
If you’ve fallen victim to this (I have the AppSumo receipts to prove I have), then you know from experience that’s rarely the case.
We see the craftsman's creation and want to know what tools they used to build their masterpiece — because we want to make one just like it. As if the tools themselves would somehow magically give you the ability to build.
So we buy the tools, test them out, become discouraged with the results, and go back on the hunt for a newer, shinier tool — one that will actually work (that craftsman was probably just an affiliate, right?).
That cycle continues to repeat itself and often results in amassing quite the collection of unused tools. If you’ve ever gone to buy something only to realize you already bought it months or years ago — you know exactly what I mean.
But the truth is, if we just spent that time learning the fundamentals and best practices of whatever it is we’re trying to achieve, then we could likely get it done with any tool you put in our hands.
The craftsman didn't create their masterpiece because they had the 'Super-Laser-Saw-3000' — they did it because they spent years learning the fundamentals of woodworking, engineering, and construction.
I’ve come to realize there’s actually a much better LTD marketplace than AppSumo — and I can take as much as I want... for free…
It’s called the local library.
Want to solve your project management issues? Try reading a book on the subject — there are thousands of them.
What to build better websites? Learn about the fundamentals of design, or dive into how HTML and CSS actually work.
The tools are fun, shiny, exciting, and come with a lot of promises — but the difference between all of them is nearly indistinguishable in the hands of someone equipped with the right knowledge.
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