🤖🔥 AI influencers are so hot right now


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Commercial Creator

The future is marketing.

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Hello, hey, hi,

How a TikTok creator's fake Pepsi ad went viral and led to multiple brand partnerships 👇

Jona Daniel used to work in a hotel, and now is a full-time video creator.

A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.

Jona Daniel, a videographer, found TikTok fame over the past year for creating fake ads for brands, including Pepsi, Nespresso and Sprite. Daniel stumbled upon YouTuber Daniel Schiffer making a commercial at home, and, in the process of figuring out his next career move, was inspired to make ads himself.

His spec commercial for Pepsi, which showed a condensated can being poured into a glass, that took off. Just 24 seconds long, the ad had racked up over 85 million views as of press time.

In this newsletter, you'll find:

🤯 Hottest celeb x brand partnerships right now

🤖 AI influencers are so hot right now

👀 Why social media advertising is declining

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TRENDING 🌍

Advertisers should pause Twitter ads amid Elon Musk mess, says Mediabrands. Mediabrands sends notice to clients recommending they stop advertising on Twitter until safety picture is clearer (AdAge).

BRANDS X CELEBS

The hottest celeb X brand partnerships right now

I mean, the title says it all really…

This month: Chloe Bailey cuts loose, Jason Momoa faces off against LeBron James, Martha Stewart finds a new use for her kitchen knives and Bad Bunny takes over the sneaker bizz.

Discover the hottest partnerships 👉 here.

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WHAT'S NEW?

Meta opens up Facebook’s ‘Professional Mode’ to all creators globally.
TikTok shares new insights to assist in marketing campaign planning.
Twitter’s top advertisers urged to avoid the site if Elon Musk lowers its standards.

INFLUENCERS & CREATORS

AI influencers are so hot right now

That’s right, AI is infiltrating itself into our creative realms. Tools like Open AI’s Dall-E and Jasper’s text-generation platform, which use neural networks to generate original images and text, are new enough that we’ve only just begun to see how they will reshape creative industries including film, literature, art and architecture. But their sudden ubiquity makes it certain that the future of creativity will have some assistance from AI.

As with any niche nowadays, there are a few influencers leading the way for AI in the creative world. We have identified the hottest.

Continue reading (4 min. read)

SOCIAL ADS

Why social media advertising is declining

US advertisers are on track to spend $65.3bn on networks such as Facebook, Snap and Twitter this year, a year-on-year increase of just 3.6 per cent. That is about 10 times slower than in 2021, according to estimates from eMarketer.

The social media slowdown is such that its forecast growth rate for 2022 is almost the same as traditional media such as television and radio, whose audiences have been shrinking for years.

Continue reading (3 min. read)