Jona Daniel used to work in a hotel, and now is a full-time video creator.
A new type of influencer is emerging in the creator economy, one that is garnering followers and brand love not for their influence in a niche specialization, but for their ability to create ads for brands.
Jona Daniel, a videographer, found TikTok fame over the past year for creating fake ads for brands, including Pepsi, Nespresso and Sprite. Daniel stumbled upon YouTuber Daniel Schiffer making a commercial at home, and, in the process of figuring out his next career move, was inspired to make ads himself.
His spec commercial for Pepsi, which showed a condensated can being poured into a glass, that took off. Just 24 seconds long, the ad had racked up over 85 million views as of press time.