January 6–9, 2026

P@SHA Delegation at CES 2026

The P@SHA Delegation proudly represented Pakistan at CES 2026, held from January 6–9, 2026, at the Las Vegas Convention Center and organized by the Consumer Technology Association.

This year, 13 participating companies and 15 delegates represented Pakistan’s technology industry, engaging with global innovators, investors, and technology leaders from around the world.

From the outset, the delegation actively connected with key stakeholders across the exhibition floor, engaging in discussions around emerging technologies, digital transformation, artificial intelligence, cybersecurity, and innovation-led growth. Through these interactions, the delegation highlighted Pakistan’s expanding IT exports, innovation capabilities, and the country’s growing presence in the global technology ecosystem.

As conversations deepened over the three days, delegates explored strategic partnerships, knowledge exchange opportunities, and potential collaborations that can contribute to sustainable growth within Pakistan’s IT and startup sectors. The engagements also provided valuable insights into global best practices, market trends, and future-focused technologies.

On January 8, a dedicated networking dinner was organized in collaboration with Resecurity, bringing together industry leaders for focused dialogue. The discussion centered on Pakistan’s evolving IT landscape, global market access, and strengthening cross-border connectivity to enable meaningful and long-term partnerships.

The delegation’s presence at CES 2026 reaffirmed Pakistan’s growing relevance on the international technology stage. Through strategic engagement and active participation, P@SHA successfully showcased the strength, talent, and innovation potential of Pakistan’s tech ecosystem to a global audience.

January 17th - 19th, 2026

P@SHA at ITCN Asia 2026 – Lahore

P@SHA marked a strong presence at ITCN Asia 2026 in Lahore with active participation across all three days of the event.

The event commenced with the opening ceremony addressed by Federal Minister for IT & Telecommunication, Ms. Shaza Fatima Khawaja, alongside Chairman P@SHA, Mr. Sajjad Syed, Senior Vice Chairman Mr. Umair Nizam, and other industry leaders. The P@SHA Booth was officially inaugurated by Mr. Faisal Jeddy, CEO PSEB, together with members of the P@SHA Central Executive Committee (CEC).

Throughout the event, P@SHA’s CEC and Secretariat engaged extensively with stakeholders, sharing insights on ongoing initiatives, advocacy efforts, and member services.

Key highlights included:

• Chairman P@SHA attending the Future Leaders Awards as Chief Guest.

• A high-level Policy Roundtable focused on scaling Pakistan’s IT exports from $3.8B to $15B.

• Industry discussions on AI-driven global sales transformation.

• A Startup Committee session on “From AI to Investment: Building Global Businesses.”

• Games & Publishing and Software Supply Chain Cybersecurity roundtables, reinforcing P@SHA’s commitment to innovation, resilience, and sectoral growth.

• Engagement with international delegates, podcast participation, and collaboration initiatives including the VMS Bridge Program.

P@SHA continues to play an active role in fostering dialogue, strengthening industry collaboration, and advancing Pakistan’s technology ecosystem.

January 18th, 2026

P@SHA × Resecurity, Inc.

P@SHA and Resecurity, Inc. signed a Memorandum of Understanding on Sunday, 18 January 2026 at ITCN Asia 2026, Lahore. The MoU was signed by Syed Ali Abbas Hasani, Secretary General – P@SHA, and Sharafat Khan, Managing Director (Pakistan) – Resecurity.

This collaboration establishes a structured partnership focused on cybersecurity training and capacity building, enhanced member benefits, event sponsorship and support, and joint industry and policy engagement, aimed at strengthening cybersecurity readiness across Pakistan’s IT and ITeS sector

January 18th, 2026

P@SHA × Data Vault Pakistan

P@SHA and Data Vault Pakistan signed a Memorandum of Understanding on Monday, 19 January 2026, at ITCN Asia 2026, Lahore. The MoU was signed by Syed Ali Abbas Hasani, Secretary General – P@SHA, and Syed Zeeshan Ali, Co-Founder & Chief Operations Officer – Data Vault Pakistan.

This collaboration establishes a strategic partnership focused on strengthening Pakistan’s AI and digital infrastructure through advanced data center capabilities, GPU-as-a-Service offerings, cloud solutions, and scalable AI infrastructure. The partnership aims to support innovation, enable emerging technologies, and create new opportunities for P@SHA members within the evolving digital ecosystem.

January 18th, 2026

Policy Roundtable on Scaling Pakistan’s IT Exports at ITCN Asia 2026

On January 18, 2026, P@SHA’s Policy Team hosted a high-level roundtable titled “Scaling Pakistan’s IT Exports from $3.8B to $15B” at ITCN Asia 2026 in Lahore, bringing together industry leaders, exporters, and key stakeholders to discuss the structural reforms needed to accelerate export growth. The discussion focused on key bottlenecks in market access, infrastructure, taxation, regulatory frameworks, and skills development, with participants sharing practical recommendations to strengthen Pakistan’s IT export ecosystem. The session opened with remarks by P@SHA Chairman Mr. Sajjad Syed, and Managing Partner sAi Venture Capital, Mr. Ahsan Jamil who underscored the importance of coordinated, forward-looking reforms and sustained public–private collaboration to unlock the sector’s full export potential.

Skills Committee

January 27th , 2026

P@SHA MasterClass: AI Product Development Track

P@SHA successfully conducted a Masterclass on the AI Product Development Track in Islamabad, titled “A Practical Founder-Led Journey from Concept to Launched Product,” led by Hassan Syed. The session was designed specifically for CXOs and senior management, offering strategic and practical insights into building and scaling AI-driven products. Participants gained firsthand perspectives on product ideation, validation, development, and market launch from a founder’s point of view. A total of 25 senior professionals attended the session, reflecting strong industry interest in AI-led product innovation. This initiative reinforces P@SHA’s commitment to enabling industry leadership with practical knowledge to drive AI adoption and business growth.

Games Development and Publishing/Animation Committee

January 19th, 2026

Positioning Pakistan’s Animation & Games Industry for Global Lens - Roundtable at ITCN Lahore 2026

P@SHA organized a strategic roundtable discussion on Day 3 of ITCN Asia Lahore, held from 17–19 January 2026, bringing together key stakeholders from Pakistan’s animation and games ecosystem. The session focused on the theme “Positioning Pakistan’s Animation & Games Industry for Global Lens,” with a facilitated workshop to gather industry insights for the upcoming Animation & Games Report. The discussion enabled participants to share perspectives on export potential, global positioning, industry challenges, and priority areas for ecosystem growth. A total of 35 participants, including industry leaders, studios, and ecosystem enablers, actively contributed to the dialogue. The roundtable proved highly fruitful, generating valuable inputs to strengthen Pakistan’s global narrative and inform future industry development initiatives led by P@SHA.

Startups & Entrepreneurship Committee

January 18th, 2026

VMS Bridge Program Enables Startup Expansion into Saudi Arabia

The VMS Bridge Program, organized by Value Makers Studio in collaboration with Social Innovation Academy Pakistan, offers Pakistani startups a strategic pathway to explore expansion into Saudi Arabia during ITCN Asia Lahore 2026. The program provides market insights, regulatory guidance, investor exposure, curated pitching opportunities, and networking with key Saudi ecosystem stakeholders, supporting startups in building cross border partnerships and accelerating regional growth.

January 19th, 2026

From AI to Investment: Building Global Businesses - Session at ITCN Asia 2026

P@SHA’s Startups and Entrepreneurship Committee conducted an engaging session at ITCN Asia 2026, featuring Pei Wang, Ali Ahmed, and Capt. Qadar Sarfraz. The discussions explored trust as infrastructure in the AI era, the need to strengthen business ecosystems, and AI applications in aviation. Held at Expo Centre Lahore, the session brought together founders and industry professionals to examine digital transformation, ethical technology adoption, and sector specific opportunities shaping Pakistan’s evolving innovation landscape.

April 22–24, 2026

LeadsCon Las Vegas 2026

We’re pleased to announce that LeadsCon Las Vegas 2026, the world’s largest performance marketing event. It will take place from April 22–24, 2026, at the MGM Grand, Las Vegas.

LeadsCon brings together thousands of professionals from across the global marketing, advertising, and technology ecosystem to explore the latest innovations in lead generation, customer acquisition, and performance marketing. The event features top-tier speakers, networking sessions, and exhibitions from industry leaders, offering unparalleled business development opportunities.

May 18th - 19th, 2026

TechEx North America 2026

P@SHA is taking a delegation to TechEx North America 2026, taking place at the San Jose McEnery Convention Center, California, USA, from May 18–19, 2026.