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Elon Musk continued to tweet and reply to various Twitter users, ranging from teasing new upcoming tools (like a way for organizations to identify other Twitter accounts they’re associated with) to arguing the cost of lunch per Twitter employee. 

On Friday night, Alex Gilbert, a YouTuber with about 25,000 subscribers, asked Musk if Twitter would consider adding a special section for creators to upload longer videos in 4K resolution.

“It’s coming,” Musk responded, without elaborating further. 

Last week, at an all-hands meeting with Twitter’s product team, Musk said he wants Twitter to match or edge out how much YouTube pays to creators, although it’s unclear if or when this would be implemented.

Twitter has also been grappling with a surge in accounts purchasing verified check marks through subscription offering Twitter Blue to impersonate well-known figures or brands.

Uptake of Twitter Blue is on the rise, but still off to a slow start compared to Musk’s lofty ambitions of having subscriptions make up half of revenue. More than 140,000 accounts had signed up for the new $8 subscription offering as of Thursday, according to an internal log seen by The New York Times.

Anthony Fujiwara 🙋🏻‍♂️, 20 year old, social media manager, started a 5-figure business from his passion of gaming. 

Opportunity💡: While playing with some major gamers, Anthony quickly realised that many of them were passing up a huge opportunity because they were not active on social media platforms. Majority were streaming for 12 or 15 hours a day and didn't have time to post content elsewhere. But, Anthony knew that being active on different platforms could help them grow their audiences and reach more people.

Testing 🚀: Anthony began experimenting with his own social accounts. He chose specific moments from the livestreams, reformatted and edited them to make them faster-paced, and then posted them as TikTok short-form videos.

Results 🤔: Within just 2 weeks, he had grown his TikTok account to 50k followers. That gave him a lot of credibility, and he decided to make it into a job. Founding his own social-media management agency, Fuji Media. Fuji Media has 57 clients - earning him around $18k monthly around. 

• The rates range from $300 to $2k a month. 
• Long-standing clients get charged 30% of their monthly social earnings. 

Here are some tips that helped Anthony work with some of the biggest gaming creators in the space:

• Get experience before pitching others. Select snippets of livestreams and repost them. That way, you'll learn a lot about what makes a short-form video successful and what gains hundreds of thousands of followers. Then when you pitch yourself to creators, you can say  "I did this, I can also do it with your account."
  
• To go viral, find the most engaging, high-energy content. One thing that many creators struggle with at the start is that a lot of live-streaming content is not very entertaining. Because livestreams last for hours, the energy can get low. In short videos, especially on TikTok, Instagram Reels, or YouTube Shorts, the pace has to be fast. Curating content means finding moments that have high energy levels, that can grab a viewer's attention, and that go past just the gameplay itself.
  
• Show off your results. You should always be posting stats showing how many views, followers, and impressions you receive to establish social proof. Everybody has to know what you're doing. 
• Build a network on the right platforms. LinkedIn (I know you probably think it's too corporate) but... it provides an opportunity to connect with people in the industry, and there's no need to post anything corporate. Just post about the results you achieved with clients and use the platform to look up agents or managers for creators that you want to work with.

TikTok has announced its 2022 Discover List, which highlights 50 platform creators that are not only building communities on the platform, and advancing creativity, but are also driving positive impact, on TikTok and beyond.

It’s a good way to learn more about some of the top creators and trends in the app, and improve your general understanding of key TikTok influences.

The key to maximizing campaign reach and resonance on TikTok is understanding platform trends, and these creative leaders provide valuable pointers on exactly that, so it is worth taking the time to go through and check out what it is they do, and how they do it.

Continue reading & discover the list 👉 here!

• Holly Herndon’s AI makeover of Dolly Parton’s Jolene. (Wishu)
• Why building credit as a freelancer is so hard. (Wishu)
• TikTok’s algorithm and SEO: An update. (Wishu)