Today I am sharing a tip on SEO for paywalled content.
Paywall content is getting popular, and many news sites and publishers are now keeping highly valuable content behind paywalls.
While it's a great way to monetize content that takes many resources to produce, it's hard to rank the same in Google.
You can now use schema to indicate paywalled content on your site. Note that this is applicable only if your paywalled content is available for Google to crawl and index.
Paywall schema will help Google understand what parts of a page are visible to users and exactly what content is behind a paywall.
Only JSON-LD and microdata formats are accepted for paywalled content structured data and .class selectors for cssSelector property.
To learn more about the schema format, you can refer to Google guidelines on this. You can also read this post to learn about the transition of Google from its FCF (First Click Free) policy in 2008 to Flexible Sampling policy in 2017.
Lastly, some examples of publishers using paywall content: The Information, TechCrunch, The Guardian, The Atlantic, Medium, Dream of Italy, The Athletic, and Fairygodboss.