The Madhappy playbook might remind you of another streetwear brand, Supreme.
Valued at $1 billion dollars, Supreme also built a loyal fanbase through exclusive brand collaboration, celebrity endorsements, and identity signaling.
However, Madhappy takes a completely opposite stance to Supreme.
While Supreme fueled its brand with hype and exclusivity with emptiness at its core, Madhappy adopted the opposite position of promoting an inclusive lifestyle and optimism.
While Supreme stayed in the realm of selling fashion, Madhappy transcended into their community’s personal lives and how they feel.
Wearing Supreme signifies that you belong to an exclusive club with edgy fashion taste; wearing Madhappy signifies you are in a community that promotes de-stigmatizing mental health.
Madhappy is the new Supreme. But unlike Supreme, which has lost its edge, Madhappy will “stay cool.” Because hype fades, fashion tastes change, and the movement focused on spreading positivity endures.