This week on #freshdrops we are showcasing OMEGA, inspired by the by the Tokyo 2020 Olympics, where you may have spied the Swiss brands logo on the timing equipment.
This relationship - as Official Timekeeper of the Olympic Games - goes all the way back to the 1932 summer games in Los Angeles. At those games chronometer-certified mechanical stopwatches (operated by humans) captured all race times. As we know humans are not the most precise of creatures, so in 1948 OMEGA developed timers using photoelectric cell technology, the so-called 'Magic Eye' (see image above).
This was followed by quartz timing technology at the Helsinki Games (1952), the Time Recorder - accurate to 1/100th of a second. 2010 saw the Electronic Start System replace the starter pistol at the Vancouver Winter Olympics. Fast forward to the Rio 2016 Olympics, and the Scan-O-Vision debuted, a photo-finish camera capable of capturing 10,000 images a second. Yes - a second! This year in Toyko, OMEGA hauled 450 tons of equipment to capture the world’s finest competitors - a far cry from the 30 chronographs used in 1932!
The bottom line is that OMEGA knows time and precision, and we think many of the brand's watches are undervalued - especially the sports collection.
At the moment we have a generous range of OMEGA's in stock, all in mint condition.
Happy browsing and feel free to give us a buzz on 1300 923 437 if you have a question.
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