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Dear ,
In what is, perhaps, the least consequential bit of news so far this week, the announcement came that rapper Kanye West has officially changed his name to Ye.
I know. Give yourself a minute. 🙄
Don't get me wrong, Ye (is that pronounced 'yee' or 'yay'?) is one of the most-awarded rappers in history for good reason. Many call him a genius and I don't disagree. But, as we've seen, it can be a short leap from genius to delusional...a trip that usually starts with believing your own hype (just ask Mariah Carey).
(Dearest MC fans: I said what I said.)
But there is a YE whose hype you can believe: Year End. As in, year-end fundraising. The team at Neon One shared these statistics about this ever-important period of time for nonprofits:
- 28% of nonprofits raise between 26 – 50% of their annual funds from their year-end ask.
- Nearly one third of annual giving occurs in December.
- 53.8% of nonprofits start planning their year-end appeal in October.
So, if you haven't started designing your outreach communications (or you've never run a YE campaign), here are a few helpful resources to get you started:
And, as you're developing your year-end plan, be sure to keep in mind the "big picture" objectives of your communication strategies, the importance of list hygiene, and the art of great follow up:
If you need personalized help developing a campaign, writing appeal or donation page copy, or want a "second set of eyes" on what you've got planned, call or text me and we'll get it done before October is out.
And, while you're planning, maybe have a little "pre deep-end" Ye playing in the background ⬇⬇...
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