Last week’s headline was something along the lines of All Facebook Engagement Is Not Equal. A thousand Likes from people who follow you just for the freebies are not equal to a thousand Likes by people who love your books and enjoy getting to know you better on social media. Heck, they’re not even equal to a hundred of those Likes. Or maybe even ten.
So, what we’re really talking about here is quality, not just quantity.
- What kind of a community are we building?
- Are we attracting the right followers?
- And further, are we nurturing the right followers?
Building the right kind of community–attracting the right kind of Followers–is helped along by identifying and defining two things: Who you are as a writer, and who your target readers are.
Once you define these, you can use them to create a blueprint for your marketing. Instead of sharing posts that may or may not resonate with your ideal followers, you can create, curate, and share content that will attract, nurture, and engage the followers who line up with your ideal community and help you reach your goals.
Instead of random or ambiguous, your time spent on social media will be informed and intentional. You won't be playing Facebook's game, you'll be doing your work, building something of real value, beyond the temporary thrill of Likes, Shares, and Follows.
I’m keeping this week’s email on the shorter side because I’m including a worksheet for you. I developed this as part of my newsletter marketing course, but it works well for author marketing across the board. This tool will help you better identify and define who you are as a writer, why you write, and what you value.
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