Hi there! 👋

So this week, Rand Fishkin (founder of Sparptoro) shared an update to his previous post on the subject of zero-click searches.

He used the data provided by Similarweb, where the results stated that now more than 50% clicks result as no-click searches. 📉

Zero-click or no-click searches are searches on Google that ends in the search results without users clicking to another web property.

What made this interested was the reply post by Google stating that the claims about zero-click searches are wrong.

Google did share some valid reasons in their post, but they didn't share any numbers to back up their claims. 🙅‍♂️

So while Sparktoro's analysis may not be entirely correct, Google should share more data with publishers and think for publishers' benefit also, not just the searchers.

Now, let's get to this week's SEO tip... 💥

The usual way of optimizing content for SEO keywords doesn't account for all the variations, which leaves a lot of traffic potential.

Many on-page SEO optimization tools like Surfer and Clearscope are available for this, but it's still hard to make sure a piece of content is optimized for all relevant keyword variations.

So for this, you can apply "content tuning."

The idea is simple: create, optimize, publish, and fine-tune.

To do this, once a post is published, give it some time to rank in Google.

After that, go to Google Search Console, filter the data for the last 28 days, select the particular post, and look at the search queries on positions 3 to 20.

Then use those queries in your post to make sure the content covers everything related to those queries.

While optimizing the content, look at the top results in Google for the specific queries and try to see how they satisfy the query's user intent.

Most of the time, it's just a definition, example, or explanation, but it makes a big difference.

This process was shared by Kevin Indig, and I encourage you to read his full post, where he explains how you can optimize for user intent to get the best SEO results possible.

You can also read Backlinko's guide to better understand the SEO search intent.

• In this post, Rank Fishkin shares an analysis of Google searches where it can be observed that organic CTR is now just 33.59%, paid CTR is at 1.59%, and zero-click searches are 64.82%.
• Zero-click searches are much higher on mobile devices at 77.22%.
• While there are more searches on Google than ever before and more clicks available too, both paid search and zero-click search is growing — which is not a good sign for website owners.

• Education sites can now use structured data markup for practice problems and math solver pages to become eligible for rich results in Google Search.
• Google says practice problems and math assistance are the most requested content types from students ever since school was disrupted due to the COVID-19 pandemic.
• After implementing the required practice problem and math solver markup, site owners can also use the new Google Search Console reports to check for any errors.

• In SEO, pages are usually ranked in search results based on relevance and authority signals using things such as backlinks from other sites.
• Semantic SEO is different from SEO as it focuses on real-world objects or entities made up of things such as people, places, and things (such as ideas and concepts.)
• For best optimization, a Semantic SEO page can include knowledge panels, search carousels filled with entities, featured snippets, related questions, related entities, and more.

• This is a free Google sheet created by Mike Richardson where you can record PageSpeed Insights data for pages of your site on a daily basis.
• The sheet can record both field and lab data from Google, and it can send email alerts as well if certain rules set by you are triggered.
• To set up, you can first get a free API Key from Google, paste it in the sheet, put your site pages (or your competitor pages), and the sheet will start recording the PageSpeed data.
• You can also compare different domain data against each other, which is helpful for basic competitor research — in terms of Core Web Vitals performance.

• This is a post by Glen Allsopp of Detailed.com and Gaps.com, where he shares how he generated six-figure profits by selling SEO audits.
• In 2017, he started with simple five-minute SEO audits of websites, which were expanded to 10-minute audits at $40 each.
• Later he started doing once-off in-depth audits for $4,000 to $8,000 per SEO audit.
• And in this over 8,000 words post, Glen explains precisely how he started SEO audits and managed everything to build a business of over 7-figure from this.

If you like this, please consider forwarding this to a friend, or share on Twitter, Facebook, or LinkedIn.

Until next week! :)

Saksham

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