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Welcome to the 32nd edition of the CX by Design Ideas newsletter. This is a monthly mailing by your hosts, Lis Hubert and Diana Sonis, where we focus on sharing human-centered ideas for business. Thank you for being here. We appreciate you. P.S. Was this email forwarded to you? You need your own!
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Los Angeles, CA - Tuesday, July 5, 2022
Hey there,
We hope the summer is treating you well.
We've been having conversations about Design Thinking. While we don't always refer to our process as "we're doing design thinking now," the theory and its tools permeate most of what we do.
However, the most common gap with practicing Design Thinking is implementation. Imagine you have a great Design Thinking session with your team. Everyone is very excited because let's face it, it's a lot of fun to be in the room brainstorming innovative ideas to solve current problems.
However, after that's done, the most common question is: now what?
And that's where CX by Design comes in.
We've figured out the "now what?". After watching awesome Design Thinking sessions go to waste because no one knows what to DO about all this greatness, we've crafted a step -implementation framework called “Near-term CX Strategy”.
This incremental CX approach works with the resources you have, ensures there is clear and direct communication for collaboration/alignment, and leads to a more effective CX as its adopted within companies.
We still work with our partners to define their long-term goals. But then we create smaller, adaptive, and iterative strategies to move companies towards those goals.
We'll talk more on this in future articles, podcasts, and newsletters, but for now, if you'd like to chat about this, please reach out.
Until next time,
Diana Sonis
Founding Partner
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