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Meta is testing a new livestreaming platform for influencers called “Super,” according to a report from Business Insider. 

The new platform allows influencers to host livestreams, earn revenue and engage with viewers. Similar functionality to Twitch, is currently being tested with fewer than 100 creators. 

The company has reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super entered development in late 2020 and is currently being built by Meta’s New Product Experimentation team.

The platform currently operates on a tiered system where viewers pay for access to features included in the stream. Viewers can also leave a tip for livestreamers. The report indicates that creators pocket 100% of the tips and revenue earned through the tiered system.

Whether we like it or not, we live in a hybrid world. One where experiences are cemented, recorded and analysed in the digital even if its activity occurred in real life.

Though Covid and lockdown related, this shift to a hybrid life of digital and real experiences was bound to arrive eventually and is unlikely to shift now that the pandemic is officially over.

Take the life of an artist; everything must be recorded and posted online or else, it may as well not have happened.

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Patrón is entering the metaverse for the first time with a cocktail-inspired pop-up series in virtual platform Decentraland. 

The events, occurring in August, will allow guests to participate in quests to find cocktail ingredients, which will be scattered through three areas: Jazz Club, Flamingos and Metaverse Festival.

There will additionally be the chance to acquire NFT wearables, as well as earn a grand prize trip to Mexican beach town Punta Mita, which also comes with a special NFT.