With the start of the year, we are launching the new IAHPC logo, as part of an overall makeover that includes a new website which will come later this year.
This “new look” is one of the pending recommendations from the 2019 IAHPC strategic meeting. With all the projects we have been implementing to date, the pandemic, and some staff changes, we delayed the makeover, but are finally getting there.
Although we liked our old logo, which served us well for many years, we would like to explain the thinking behind the new one.
Most importantly, it’s not just change for its own sake. Although change is inevitable, and something to be embraced, it’s not a good enough reason to change a logo. Logos should be changed only if they are not doing the job they were designed for —especially if a simpler, more distinctive version can do it better.
Our old logo has several problems. For example, it was extremely difficult to read the name of the organization –since the full name was spelled out– especially when the logo had to be shrunk to fit in spaces like those on social media. Those who are familiar with the IAHPC might not have seen this as a problem, but those outside the palliative care field, could only make out a globe:
And if placed on any background other than a white one, it didn’t look right:
The old logo does not have the IAHPC acronym, so for those unfamiliar with us, there was no way to relate the full organization's name spelled in the logo and our acronym.
And when printed on things other than paper (for example a textile in a T-Shirt or a pen), it did not work well.
Not good. So, we formed a committee of staff and board members and asked ourselves the following questions:
What is IAHPC’s style?
What should the IAHPC logo reflect?
How can it be individualized and tailored to the IAHPC?
Our goal was to design a logo that reflects our clarity of vision, evidence-based approach, credibility, and global reputation.
We wanted to develop something that includes all the above and is widely recognizable, regardless of language, cultural and regional differences. We talked to officers, members, directors, and readers, and developed several prototypes that were then presented to the board. Selections were ranked, criticized, commented on, and additional changes made until we ended with the final version.
This is the long (full name) version:
And this is the short (just the acronym) version:
So, from now on, you will see the new logo on the website and in our campaigns.
The new logo stands out for several reasons: 1) The IAHPC acronym can be easily scaled and is readable in almost all sizes as you can see here:
2) Unlike the old one, it is more recognizable and easier to remember. 3) It can be printed on several materials. 4) It can be used with different backgrounds:
The new logo uses a simpler color palette and, we believe, it is more elegant, while retaining the spirit of the original.
In summary, the new logo works better and in many more settings. Most importantly it still represents us and how we, all your colleagues and friends at the IAHPC, are working to achieve a vision of a world free from health-related suffering.
You can tell that we like our new logo and we hope you like it too!