Hello everyone! 

We are almost 2,000 people in the club. Thanks so much for the support 🙏

Before we go into today's issue, I want to share something.

I get a lot of consulting requests around how to grow on Twitter. 

I've done some here and there, but very unofficially. I decided to explore a more serious consulting offer. 

I'm currently testing a framework and I'm looking for beta users 👇

You can book a time here.

Heads up! This is a paid service. But it's also cheaper than the final product will be since it's in the BETA phase.

This link won't be published anywhere else, and I'll only take the first 4-5 people who sign up (for now).

Having that said, let's go with today's email!

Social media is a great place for freelancers and service providers. 

I wasn't aware of this until I had the need to sell my services (aka when I got fired 😅).

For those who didn't know that happened to me, it was around July 2020. 

Middle of the pandemic.

I had some skills, but no idea on how to market them. That's when I found Twitter. 

Today I'm lucky to be making a living as a freelance + content creator. Most of those opportunities come via social media thanks to my content (mainly Twitter).

Now I want to share the step-by-step on how I did it, and how can you.

There are 3 core things that go into selling your services via your content:

1. Prove what you can do in public
2. Generate trust and point people to your site
3. Craft an irresistible offer

I call this the minimum daily content unit.

The MDCU (I just made this up 🤷‍♂️).

This is where most people fail.

Not because it's hard, but because it requires consistency.

The first thing is figuring out a sustainable way of proving your skills.

There are two key skills that go into this:

• Writing.
• And visualization.

A real example:

Harry Dry & Marketing Examples

Harry showcases his copywriting knowledge by breaking down how others use copy. He often uses visuals, but also simple tweet copy.

This generates trust and traffic to his site.

That traffic turns into newsletter subscribers.

Then he can do with that traffic and subscribers whatever he wants (like selling services, courses, sponsorships...)

Remember, the key here is finding a sustainable way to do it consistently. 

A minimum content unit that showcases what you can do. Daily. 

An MCDU. (Naming work in progress, don't judge)

What’s that for you?

Maybe it’s a daily tweet explaining parts of your writing process. 

Maybe it's visual analyzing a site's UX every day.

Figure that out and you’ll have done the hardest part.

By creating this MCDU, you’ll generate traffic. This traffic will then gravitate to your profile.

So you need 2 things:

• An optimized profile
• A bio link

The optimized profile has the goal to generate trust. If you are trying to sell a service, your profile should feel like a brand.

Why do you think I keep everything with this yellow/orange feel?

Tell people what you do. Tell people what you can do help them with.

Add social proof (maybe a place you worked, a result you got or the projects you are working on)

Then point them towards the link in your bio.

Note: In my case, I changed the link in my bio for a Gumroad link, but it's usually redirected to my personal site

An now what?

The link in your bio should lead to a simple landing page where you offer your services.

I won’t get into details here (that makes for a whole other email) but have a simple page with 👇

• What you do
• Who you do it for
• Who you are
• Why are you capable of doing it
• Some testimonials
• A call to action: either a link to book a call or to send you an email

A few tips I can share:

• If you are doing something like consulting, have a direct booking link ready. People come, pay, and book a time. Make it easy.
• If you have something more premium...👇

Consider having a 15-20 min call with the client in advance.

Even better, while they book their call add this simple question to the booking process:

“Are you willing to pay XXXX$ minimum to work with me?”

It’ll help you filter the serious clients from the rest.

Following this method, I have a client closing rate of +90%.

When they come to me they already have:

• Trust (earned via my content and profile)
• An idea of how I can help them with (made via my landing page)
• And how much will it cost them (screener)

By the point, the sale is almost made!

Of course, this can not be done in a day or a week. This requires time. And consistency.

My first real client came 3 months into my Twitter journey.

But I had less than 1000 followers, so don’t use that as an excuse.

If I could do it, so can you.

That's it! Hope you found this write-up valuable! Shoot me an email if you have any doubts or questions.

See you next week!

Alex Llull

Thief Master

PS: And don't forget that I'm currently testing my consulting framework and I'm looking for beta users. You can book a time here.