Harry showcases his copywriting knowledge by breaking down how others use copy. He often uses visuals, but also simple tweet copy.
This generates trust and traffic to his site.
That traffic turns into newsletter subscribers.
Then he can do with that traffic and subscribers whatever he wants (like selling services, courses, sponsorships...)
Remember, the key here is finding a sustainable way to do it consistently.
A minimum content unit that showcases what you can do. Daily.
An MCDU. (Naming work in progress, don't judge)
What’s that for you?
Maybe it’s a daily tweet explaining parts of your writing process.
Maybe it's visual analyzing a site's UX every day.
Figure that out and you’ll have done the hardest part.