It's Christmas in a few days! I'm headed up to the Spanish Pyrenees to celebrate.
This week's issue is full of well-researched goodies. Let's dive into the future of work trends, content & the creator economy, and learn how to unbundle reddit & spot trends.
Wishing you a wonderful festive season with your loved ones!
With gratitude, Janel P.S. I'm just 60 subscribers away from 2,000. It would be a wonderful Christmas present to hit that magical number, so I'd appreciate if you could share BrainPint with other curious friends! Thank you!
9 Trends That Will Shape Our Careers in 2021 2020 changed the way we look at jobs forever. Here's a round up about the future of work. 3 that stood out: Global Hiring, Living Online & Liquid Employment. "Investors would never choose to invest in just one company; the risk is too concentrated. Instead, they build portfolios. Over time, workers will invest their time in a similar way." - Packy McCormick on Liquid Employment
But there's a problem. Only the top creators make enough. How can startups build tools to support the middle class and help them create? Li lays out 10 strategies in this well-researched masterpiece.
Courtland Allen predicts that the best companies in 2021 will be be those that help build tools to support creators. This is a space I'm super passionate about, and will continue to build in.
Why Content Is King Nathan examines media from a systems perspective. Narratives have network effects. Process power makes it hard to copy powerful creators, as each has their own complex & opaque systems.
Oreo has released 65 new flavors since 2012. Why? Novelty Oreos drive consumers back to purchase more of the original Oreos. (P.S. I took a leave of absence from university to work as a brand marketing intern for Oreo years ago. I learned a lot & gained quite a bit of weight.)
Blunders and Mistakes "If you’re working on the frontier, if you’re leading, creating or inventing, you’ve signed up for mistakes. That’s the price of innovation." Don't let your fear of making mistakes prevent you from creating some truly great things.
The Ultimate Guide To Unbundling Reddit An actionable guide on how to unbundle different communities within Reddit, create a product that meets unsolved needs, and profit from it. Quick summary: 1. Join a subreddit that you're passionate about & interact with others 2. Figure out what problems they have 2. Create a 'special corner of the internet' for community members & invite a small group to join 3. Build something for them and get their feedback
How To Spot Trends A piece on how to search for trends, by one of the best trend hunters & curious minds I know (BrainPint community member Marie). Learn about how to search for:
Apps that are booming
New & emerging start-ups
Popular Amazon products
Popular Subreddits (so you can Unbundle Reddit!)
But tools themselves won't make you an excellent trend analyst overnight. You need to understand human psychology & have an interest in history, be able to bridge cultural gaps and spot talent to surround yourself with. That's why BrainPint exists - it enables me to meet other inquisitive minds like all of you.
How Jet Engines Work Peer inside a jet engine & learn how it works. Visually appealing & informative graphics.
Resources & Tools
Run The World - Host engaging online events with this tool! Each host receives a little magic box, a collection of pre-built tools to help bring your community closer. Play music, run polls or even invite your audience to the stage. A cool feature is the 1:1 networking that it allows you to do. The free plan is generous, capping out at 500 participants and <3 hours per event.
Relay Chat - Add live Discord-style chat to your website, for free! (and super quickly, with just a single script) I've been hunting for something like this for a while. Thanks The Land Of Random for introducing it to me! I'm going to use this to host some weekly AMAs.
Open Source Stash - A collection of privacy-focused open source tools for design, analytics and more.
What To Tweet - Never run out of tweet ideas with this generator.
The Random Button - Yet another site that surfaces random & fascinating rabbit holes you can dive into.
Seeing Theory - A visual introduction to probability and statistics. This probably isn't a brain break to most people, but hey, I like the graphics.
Quote Of The Week
"Societies and platforms flourish when there is a path for everyone to have upward mobility, achieve financial security, and learn and grow. The beautiful thing is, in the real world as well as in the digital world, it’s up to us to build this path.” — Li Jin (Share On Twitter)