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P@SHA PULSE Vol 26. February 2025 Edition
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Dear Members,
February was a remarkable month for Pakistan’s tech industry, marked by global representation, strategic partnerships, and impactful industry engagements. P@SHA led a strong delegation at LEAP 2025 in Saudi Arabia, where over 400 industry leaders attended the Pakistan Business Forum. This platform enabled key discussions on cross-border collaboration, investment opportunities, and digital transformation. Additionally, at Web Summit Qatar 2025, P@SHA members connected with global innovators, reinforcing Pakistan’s role in the international tech ecosystem.
Our delegation also engaged in high-level discussions with Qatar Science & Technology Park (QSTP) and Türkiye’s business community, paving the way for future partnerships and business expansion. At home, the HBL P@SHA CXO Meetup in Lahore brought together industry leaders, policymakers, and academia to discuss crucial topics such as financing for IT businesses, policy reforms, and the roadmap for IT growth in Pakistan. P@SHA continues to engage with FBR, the State Bank of Pakistan, and TDAP, advocating for policies that foster a conducive environment for IT exports.
We officially launched the Skills Requirement Survey 2025 in collaboration with GIZ and PSEB, aimed at identifying workforce needs and addressing the talent gap in the IT sector. Additionally, our work with the British Council and NAVTTC is shaping industry-relevant curricula in digital marketing, e-commerce, game development, and content creation, ensuring our talent remains globally competitive.
P@SHA remains committed to empowering the IT sector, advocating for industry-friendly policies, and expanding international opportunities. Thank you for your continued trust and engagement. We look forward to an even stronger March as we drive further growth for Pakistan’s tech ecosystem.
Review your membership and continue getting opportunities.
Regards,
P@SHA CEC
By the Members, For the Members
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February 8th - 12th, 2025
P@SHA Delegation at LEAP 2025: Strengthening Pak-Saudi Tech Ties
Pakistan made a powerful impact at LEAP 2025, held from February 9-12 in Riyadh, Saudi Arabia. With 12 participating companies and 17 delegates, the delegation showcased Pakistan’s technological prowess, fostering strategic networking and collaborations to strengthen Pak-Saudi tech relations.
Supported by PSEB, Tech Destination Pakistan, Ministry of IT & Telecom, Special Investment Facilitation Council, Trade Development Authority of Pakistan, and the Embassy of Pakistan in Riyadh, the event provided an exceptional platform for industry leaders, investors, and innovators to explore billion-dollar tech opportunities.
Key Highlights from LEAP 2025:
✅ Pakistan-Saudi Business Forum 2025 – Over 400 industry leaders gathered for high-level discussions and B2B networking. Key speakers included:
🔹 H.E. Ahmed Farooq, Ambassador of Pakistan to Saudi Arabia
🔹Deemah AlYahya, Secretary General, Digital Cooperation Organization (DCO)
🔹 Shaza Fatima Khawaja, Minister of State for IT & Telecom (Chief Guest)
🔹 Abu Bakar, CEO PSEB
🔹 Sajjad Syed, Chairman P@SHA
✅ Pakistan Pavilion Inauguration – Led by Shaza Fatima Khawaja, P@SHA & PSEB leadership, and the Ambassador of Pakistan, showcasing Pakistan’s commitment to global tech expansion.
✅ Largest-Ever Pakistani Presence at LEAP – 100+ companies, 1,000+ delegates participated, marking Pakistan’s biggest global tech representation.
✅ Strategic B2B Engagements – The delegation actively connected with global tech leaders, exploring partnerships in AI, fintech, cybersecurity, and smart technologies.
✅ High-Profile Visits – Senior officials, including Dr. Shafqat Ayaz (Special Assistant to CM KPK on Science & IT) and Deemah AlYahya (DCO Secretary General), visited the Pakistan Pavilion.
✅ Game-Changing MoUs Signed – Multiple Memorandums of Understanding (MoUs) were signed with global and regional players, strengthening Pakistan’s presence in the global tech ecosystem.
LEAP 2025 reaffirmed Pakistan’s position as a rising tech powerhouse, unlocking new avenues for investment, innovation, and collaboration in the international market. P@SHA remains committed to driving global engagement and accelerating the digital transformation of Pakistan’s IT sector.
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February 21st, 2025
HBL P@SHA CXO Meetup Lahore
On 21st February 2025, P@SHA hosted the HBL P@SHA CXO Meetup in Lahore, bringing together industry leaders, experts, and key stakeholders for an evening of insightful discussions and networking.
The event was honored by the presence of PSEB CEO Mr. Abu Bakar, alongside P@SHA Chairman Sajjad Syed, Vice Chairman Raheel Iqbal, Treasurer Muhammad Haris Naseer, and esteemed P@SHA CEC members, including Abdul Wahab, Hassan Bin Rizwan, Salman Dar, Sheikh Abdul Qadir, Usman Akbar, Dr. Sonia Saleem, Secretary General Ali Hasani, and the P@SHA Team.
The meetup began with a welcome keynote by P@SHA CEC Member Mr. Abdul Wahab, followed by thought-provoking speeches from industry experts, including Mr. Sajjad Syed, Muhammad Awais Javed, Mr. Muhammad Safder, and Mr. Mustafa Najoom.
A key part of the event was a panel discussion on financing options for software and IT companies, along with an engaging conversation about the role of academia in shaping the industry’s future.
The evening was filled with meaningful discussions, new ideas, and valuable connections, helping to drive future growth in the tech sector.
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February 23rd - 26th, 2025
Web Summit Qatar 2025
P@SHA successfully led a high-impact delegation to Web Summit Qatar 2025, held from February 23-26 at the Doha Exhibition and Convention Center (DECC). With a strong presence, Pakistan’s thriving IT sector took center stage, showcasing cutting-edge innovations in AI, fintech, cloud computing, and digital transformation.
Key Highlights
✅Pakistan Pavilion Inauguration
The Pakistan Pavilion was inaugurated by H.E. Muhammad Aamer, Ambassador of Pakistan to Qatar, alongside PSEB CEO Mr. Abu Bakar and P@SHA Senior Vice Chairman Mr. Muhammad Umair Nizam. The delegation visited booths, engaging with exhibitors and highlighting Pakistan’s technological prowess.
✅Strategic Meeting with Qatar Science & Technology Park (QSTP)
A high-level meeting on February 25 brought together PSEB CEO Mr. Abu Bakar, P@SHA Chairman Mr. Sajjad Syed, and H.E. Muhammad Aamer with QSTP representatives to discuss Pakistan-Qatar collaboration in technology, innovation, and entrepreneurship. This meeting laid the foundation for future investments and partnerships.
✅Pakistan Community Meetup
P@SHA and PSEB hosted a dedicated session for Pakistani entrepreneurs and investors to connect with Qatar-based stakeholders. The event, attended by P@SHA Chairman Mr. Sajjad Syed, CEO PSEB Mr. Abu Bakar, and Senior Vice Chairman Mr. Muhammad Umair Nizam, explored collaboration opportunities and Pakistan’s IT growth trajectory.
✅Pakistan Night Networking Event
A grand Pakistan Night was hosted to celebrate Pakistan’s tech achievements and foster cross-border business matchmaking. Speeches by H.E. Muhammad Aamer, CEO PSEB Mr. Abu Bakar and Senior Vice Chairman Mr. Muhammad Umair Nizam, emphasized the importance of strengthening global industry linkages.
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February 11th, 2025
P@SHA x EVENTAGE
On February 11, 2025, a significant MOU was signed between P@SHA and Eventage - International Trade Promotion Group.
P@SHA Senior Vice Chairman Mr. Muhammad Umair Nizam and Eventage CEO Mr. Dawar Khan came together to empower Pakistan’s tech industry on the world stage. This partnership begins with new opportunities for Pakistani innovators, startups, and businesses to showcase their talents at premier global tech exhibitions.
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February, 2025
Sub-Working Group Meetings with FBR and State Bank
In accordance with the directives of the Ministry of Information Technology & Telecom (MoITT), sub-working groups have been established in collaboration with the Federal Board of Revenue (FBR) and the State Bank of Pakistan (SBP). These groups include key stakeholders such as PSEB, the Pakistan Banks Association, and PAFLA, ensuring a comprehensive and inclusive approach.
The primary focus of these working groups is to address critical areas, including:
Tax incentives for the IT sector Facilitation schemes to support industry growth Enhancing the ease of doing business Enabling seamless digital banking solutions for the sector
These groups convene on a weekly basis to review progress, discuss key developments, and ensure effective follow-up on all action items.
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February 13th, 2025
Pakistan-Türkiye Business Forum 2025
P@SHA, in collaboration with its member companies, actively participated in the Pakistan-Türkiye Business Forum 2025. The forum coincided with the official visit of the President of Türkiye to Pakistan on February 13, 2025, accompanied by a high-level Turkish business delegation.
As part of the engagement, B2B meetings provided an opportunity for IT companies to explore bilateral trade, investment, and collaboration prospects.
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Central Executive Committee
P@SHA CEC at Tech Connect South Punjab
On February 1st, 2025, P@SHA CEC Member and IE Chair, Mr. Abdul Wahab, was invited to the Tech Connect South Punjab Event organized by TechNation at Takmeel Square, Bahawalpur. The event brought together industry experts, tech enthusiasts, and innovators for an exciting networking experience.
Mr. Abdul Wahab took the stage, sharing his valuable insights on the evolving tech landscape, industry challenges, and future opportunities. His words left the audience inspired and motivated to push the boundaries of innovation.
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February 2nd, 2025
P@SHA CEC at MEGA I.T EXAM
On February 2nd, 2025, P@SHA CEC Members, Mr. Mohammad Munaf Majeed and Mr. Hassan Bin Rizwan were invited as Guests of Honor at the MEGA I.T EXAM organized by the S.M.I.T (Saylani Mass I.T Training) Program in Karachi.
Their presence added immense value to the event, inspiring aspiring tech enthusiasts and highlighting the importance of skill development in the IT industry.
The event brought together talented tech enthusiasts, providing them with a platform to showcase their skills and passion for the I.T industry.
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February 13th, 2025
P@SHA CEC at Pakistan Leadership Conversation 2025
On February 13th, 2025, P@SHA CEC Member Sheikh Abdul Qadir had the honor of being invited to the Pakistan Leadership Conversation 2025 in Islamabad.
He actively participated in an insightful panel discussion on "Unlocking the SSO Potential: What's Next?"
As Shared Services and Outsourcing (SSO) continues to reshape the business world, Sheikh Abdul Qadir shared his valuable insights on how this transformation creates new opportunities and innovations. It was an inspiring discussion highlighting SSO's future and its impact on the industry.
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February 20th, 2025
P@SHA CEC at 20th Convocation of ILMA University
On February 20th, 2025, P@SHA CEC Member Hassan Bin Rizwan had the honor of attending the 20th Convocation of ILMA University - Formerly IBT as the Guest of Honor.
His inspiring presence and words of wisdom motivated the graduates to embrace the future with confidence and determination. It was a moment of pride, celebration, and new beginnings for the students stepping into the next chapter of their journey.
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February 21st, 2025
P@SHA CEC Meeting with TDAP
On February 21st, 2025, Chairman P@SHA Mr. Sajjad Syed, along with Treasurer Mr. Muhammad Haris Naseer and P@SHA CEC Member & IE Chair Mr. Abdul Wahab, had a productive meeting with Mr. Faiz Ahmad, Chief Executive of Trade Development Authority of Pakistan, at TDAP Lahore.
They discussed key challenges, upcoming international exhibitions, and trade delegations. The meeting ended with a shared commitment to support IT exports, help SMEs grow, and strengthen Pakistan’s presence in global markets.
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February 24th, 2025
P@SHA CEC Participates in Startup Pitching Session at NUTECH
On February 24th, 2025, P@SHA CEC Member Sheikh Abdul Qadir attended the Startup Pitching Session at the National University of Technology (NUTECH) Entrepreneur & Incubation Center (NEIC), where 19 innovative startups showcased their business ideas for evaluation.
The session was a great platform for young entrepreneurs to gain valuable insights, receive expert feedback, and take their ventures to the next level.
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February 24th, 2025
trengthening Global Ties – A Warm Welcome at P@SHA!
On February 24th, 2025, P@SHA CEC Member Hassan Bin Rizwan warmly welcomed 14 foreign delegates to the P@SHA office at Karachi NASTP.
The visit was a great opportunity for collaboration, knowledge exchange, and strengthening global ties. As a token of appreciation, Mr. Hassan presented the Guest of Honor Shield to the esteemed delegates, marking a memorable gesture of goodwill.
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February 27th, 2025
P@SHA CEC at Leadership Summit by Leaders BPO
The Leadership Summit by Leaders BPO took place on 27th February at NICAT NASTP, featuring P@SHA CEC Members Dr. Sonia Saleem & Sheikh Qadir as panelists and Guests of Honor.
The summit highlighted the future of tech & IT leadership, the empowerment of youth, and Pakistan’s growing role in the global market.
A significant step toward fostering innovation and leadership excellence!
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Skills Committee
Skills Survey 2025 Launch
P@SHA, in collaboration with GIZ and PSEB, has launched the Skills Requirement Survey 2025, inviting all IT and ITES companies to participate. This survey aims to identify current and future skill gaps in the industry, helping shape targeted training programs and workforce development initiatives.
By sharing your insights, you contribute to bridging the talent gap, ensuring that Pakistan’s tech ecosystem remains competitive and equipped with job-ready professionals.
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British Council-NAVTTC Qualification Development
Syeda Safa Hassany from P@SHA Secretariat attended this 5 day activity, held in IMSciences University Peshawar. This collaborative effort as part of the British Council TVET Sector Support Program, aims to create Centers of Excellence in KP and Balochistan where high quality and industry led training will be provided to college female students and align education with industry demands, fostering growth in Pakistan's creative industries. The activity focused on the development of curriculum for the following domains:
1- Digital Marketing and Content Creation
2- e-Commerce
3- Game Development
4- Video and Graphic Designing
Learning elements were identified on the basis of competency standards developed with input from industry experts and educators. P@SHA assisted in the development of these documents, taking the lead in ensuring that the curriculum aligns with industry requirements, equipping students with relevant skills and knowledge to meet market demands effectively.
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Gaming & Publishing Committee
Bahira University Panel Discussion
On February 20, 2025, P@SHA Vice Chairman and Games Development Committee Chair, Raheel Iqbal was invited to deliver a Masterclass on Games Development. The session also included a Panel discussion with Raheel and Aleem Abbas, Manager Skills Development and Training at P@SHA. The discussion included encouragement of students to transition into the Games industry and educating them on choosing Games development as a career choice.
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| February 1st, 2025 |
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| Signing Ceremony with Jinn Petroleum |
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A Partnership for Progress!
JINN Petroleum proudly joins hands with P2P Track to redefine excellence in fuel and logistics. Together, we're paving the way for innovative solutions and a brighter future.
View Website
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| February 1st, 2025 |
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| Sybrid Partners with EFU Life to Deliver 24/7 Customer Service Excellence |
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EFU Life Assurance Ltd., a leading provider of Life, Takaful, and Health insurance in Pakistan has entered into a strategic partnership with Sybrid Private Limited, a subsidiary of Lakson Group, to transform its customer service operations through a fully outsourced model. This initiative marks a significant milestone in EFU Life’s efforts to elevate service standards, enhance operational efficiency, and deliver exceptional client experience.
View Website
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| February 3rd, 2025 |
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| Sybrid Strengthens Partnership with Adamjee Insurance to Deliver Enhanced Customer Service Solutions |
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Sybrid proudly announces a landmark agreement with Adamjee Insurance Company, one of Pakistan’s largest and most reputable insurance providers. The official signing ceremony took place at Sybrid’s Lahore office, solidifying a collaboration aimed at revolutionizing customer service and claims management processes.
This strategic partnership positions Sybrid as a key customer experience partner for Adamjee Insurance, managing critical touchpoints across motor, travel, and health insurance services. Leveraging Sybrid’s expertise in inbound and outbound call center solutions, the alliance ensures seamless handling of insurance claims, policy renewals, and sales, enhancing customer convenience and operational efficiency.
View Website
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| February 6th, 2025 |
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| RIKSOF Partners with PSW on Their Digital Transformation Journey |
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RIKSOF is excited to partner with Pakistan Single Window (PSW) to develop a state-of-the-art mobile app, marking a significant step in their digital transformation journey. The app will streamline trade facilitation, offering seamless access to PSW’s services while ensuring efficiency, security, and compliance. Leveraging our expertise in Agile development and AI-powered low-code solutions, we aim to deliver a user-friendly, scalable, and high-performance platform. This collaboration highlights our commitment to driving digital innovation in Pakistan’s trade ecosystem. We look forward to supporting PSW in enhancing cross-border trade through cutting-edge technology.
View Website
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| February 7th, 2025 |
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| Bilal Asif, AI SaaS Founder, Led a LinkedIn Branding Session at NIC Peshawar, To Help Entrepreneurs Build a Digital Asset That Works While they sleep. |
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Bilal Asif, founder of an AI SaaS Startup ConnectGenie AI, led a high-energy LinkedIn Personal Branding session at NIC Peshawar.
The session focused upon giving awareness to entrepreneurs on How a Personal Brand can be leveraged to build a successful business / career with social selling content driven approach.
The knowledge shared has great significance particularly right now because, in Feb 2025, A US VC firm, Slow Ventures, has started a $60 million fund to invest in Personal Brands.
The attendees actively participated in Q/A session. Strong engagement highlighted the growing need for education on LinkedIn Personal Branding strategies among entrepreneurs.
View Website
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| February 10th, 2025 |
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| DigiTrends Partners with Seen Tarbi to Lead Digital Transformation in Saudi Arabia’s Fintech Industry |
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DigiTrends, a leading player in digital transformation, has officially entered into a strategic agreement with Seen Tarbi, a prominent SAMA-approved fintech company based in Saudi Arabia. This partnership, which was announced on February 9th, 2025, at the Pakistan Pavilion, is set to bring groundbreaking change to the financial industry in the Kingdom.
View Website
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| February 10th, 2025 |
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| DPL Signs a Contract with RADS for nGage Deployment |
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DPL has secured a client for nGAGE, its flagship revolutionary employee management software. Research and Development Solutions (RADS), a Pakistan-based research and consultancy organization, has chosen nGAGE to enhance its recruitment and employee engagement processes. DPL will offer RADS three key services to help achieve this transformation: the implementation of nGAGE, expansion of Microsoft 365 usage, and deployment of O2 Business Applications.
View Website
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| February 10th, 2025 |
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| ICE Animations Showcases Creativity at Kidscreen Summit 2025 in the USA |
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ICE Animations made a strong impact at Kidscreen Summit 2025, the premier event for the kids’ entertainment industry in the USA. The studio engaged with global industry leaders, explored new collaborations, and showcased its animation expertise, reinforcing its position as a key player in the industry.
View Website
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| February 12th, 2025 |
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| Sybrid & Excellent Solutions Co. Sign MoU at LEAP in Saudi Arabia |
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Sybrid strengthens its presence in Saudi Arabia (KSA) market by signing a Memorandum of Understanding (MoU) with Excellent Solutions Co. at the prestigious LEAP 2025 conference in Riyadh. This strategic alliance positions Excellent Solutions Co. as Sybrid’s implementation partner in Saudi Arabia, paving the way for enhanced digital transformation and customer experience solutions in the region.
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| February 13th, 2025 |
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| Sybrid’s CEO Ather Imran Speaks at Pakistan Leadership Conversation 2025 |
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Ather Imran, CEO of Sybrid, joined industry leaders as a panelist at Pakistan Leadership Conversation (PLC) 2025, hosted by ACCA. The event brought together top executives, policymakers, and thought leaders to discuss emerging business trends, digital transformation, and leadership strategies shaping Pakistan’s economic landscape.
Ather Imran’s insights highlighted Sybrid’s role in driving innovation and technology adoption, reinforcing the company’s commitment to business excellence and digital evolution in the region.
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| February 15th, 2025 |
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| Khaity ranked among the Top 10 apps on Google Play for two consecutive days (Feb 14-15), marking a major milestone in agri-tech innovation! |
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Khaity Technologies Achieves Top 10 Ranking on Google Play Store.
Khaity Technologies' agriculture platform ranked among the Top 10 apps on the Google Play Store for two consecutive days, February 14 and 15. This milestone highlights the growing adoption of Khaity’s innovative solutions, empowering farmers with advisory services, marketplace access, and satellite-based insights. With over 30,000 registered users and a rapidly expanding footprint, Khaity continues to transform the agri-tech landscape. The achievement reflects the trust of farmers and agri-businesses in Khaity’s cutting-edge technology, driving efficiency and sustainability in agriculture.
View Website
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| February 15th, 2025 |
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| Exciting moments at the LEAP 2025 for DigiTrends as CEO, Samad Saleem, signs a groundbreaking MOU in the official LEAP auditorium |
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Exciting moments at the LEAP 2025 for DigiTrends as CEO, Samad Saleem, signs a groundbreaking MOU in the official LEAP auditorium.
We were honored to have Pakistan’s Trade & Investment Minister to Saudi Arabia, Hon. Dr.Shagufta Zareen, and PASHA Chairman, Sajjad Syed, present to witness this momentous occasion. Here’s to a future of innovation and growth.
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| February 15th, 2025 |
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| Connecting Technology and Community for a Brighter Future X HumanTek Proud Partner! |
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Denning University recently hosted an insightful panel, "Cultivating Success: Human-Centric Strategies for the Digital Age," featuring global thought leaders, HR visionaries, and experts. HumanTek was privileged to co-partner this urgent conversation, which deconstructed the ways in which company culture fuels creativity and resilience in a technocratic age. Topics of discussion included ethical AI integration, hybrid work leadership, and bridging the generation gap for the sake of inclusivity.
The event brought to the forefront the potential of industry-academia collaborations to transform work cultures. As a forward-thinking partner, HumanTek continues to strive to create people-centric solutions.
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| February 18th, 2025 |
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| AlphaRages has been selected for Global Innovation Link 2025 by Qatar Science & Technology Park (QSTP)! |
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Being recognized as one of the Top 20 startups globally and the 4th from Pakistan is a testament to our commitment to innovation and excellence. This opportunity will help us scale new heights, collaborate with global innovators, and drive impactful change in the tech ecosystem.
A big thank you to Commerce.gov.pk for sharing this milestone and to our incredible team, partners, and supporters for being part of this journey!
View Website
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CXO Meetups 2025
P@SHA is organizing exclusive CXO meetups in April, bringing industry leaders together in GB and Karachi for networking and collaboration. These gatherings will provide a platform for IT executives to exchange insights, explore opportunities, and strengthen industry connections. Stay tuned for further details on participation and agenda.
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GITEX Asia - Singapore
P@SHA is planning a delegation to GITEX ASIA 2025 in Singapore from April 23-25. This premier tech event will connect Pakistani companies with global industry leaders, investors, and innovators. Delegates will have the opportunity to showcase their solutions, explore new markets, and build strategic partnerships. With a focus on AI, cloud, cybersecurity, fintech, and more, GITEX ASIA offers immense growth potential.
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| Secretariat |
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Daftarkhwan Alpha, Old Airport Rd, Chaklala Cantt., Rawalpindi, Pakistan.
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