"A small step for man, a giant leap for mankind."

There are such moments in our personal lives, as well. This feels like one of them.

At the beginning of May, I finally took the leap to become an independent digital marketing strategist. It took three weeks to wrap my head around it and announce it.

The good news for all of you, newsletter friends, is that after the turbulence at take off, these emails will get much more useful and full of content - not to mention regular and timely.

So, drop me a line and let me know what types of content you'd like to see more of. Is it content, PPC, measurement or some industry-specific advice? Tell me now!


And here are the best articles I found for you this week:

Nielsen Norman Group
Empathy Mapping: The First Step in Design Thinking
We often focus on what customers say and do, but we rarely look into what they think or feel. Empathy mapping is a powerful tool that helps you get a better understanding of your customers.

9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019
The greatest news from Google Marketing Live is the possibility to choose conversions on the Campaign level - this will allow great freedom for many advertisers and I can't wait to try it. Read more on the rest of the big changes announced at the event.

The Ultimate Guide to Content Marketing Strategy in 2019
Do you have a content marketing strategy? Here's a full guide on planning and executing one, courtesy of SEMrush.

To Shave or Not to Shave: Billie Doesn’t Care Either Way
A razor brand that actually shows hair on women? That's almost unheard of! A campaign built on authenticity that shows what brands can do when they are honest.

Mobile Monkey
10 Facebook Messenger Chatbot Contest Ideas
Are you already using Facebook Messenger as a marketing tool? You surely should! Here are some great ideas on how to get an initial kick of leads with a contest.


Slay the rest of the week!

PS I'll be in Berlin in June for WordCamp Europe and will deliver a workshop on content marketing planning. Ping me if you plan on being there, let's meet up!

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