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Sales Articles

Boosting Microloan Sales Results Through Coaching

The Challenge: Banks operate in highly competitive and mature markets. This environment, combined with historically low interest rates, puts a lot of pressure on banks. They must produce sales with more profitable products and services, and expand into new markets while cutting expenses.

by Ken Cheo - Our Sales Coach

Marketing Articles

Assessing Your B2B Firm's Digital Marketing Efforts

Marketing is undergoing rapid change at a seemingly ever-accelerating pace, driven by evolving social media behaviors and marketing  technology advances. These shifts have created a marketing culture that necessitates cycles of data-driven testing, measurement and  optimization. The digital marketing skills of the past—or even of a  few years ago—are now largely viewed as inefficient or ineffective. 

by Natalie Nathanson - Magnetude Consulting

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