Oct 06, 2021 Sign Up

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"The only meat I eat is from animals I've killed myself." — Mark Zuckerberg

Good morning! If you are having a bad day, just be grateful you're not Elizabeth Holmes, whose text messages with her ex are being read out loud in court. On the other end of the spectrum, a Florida woman won two $2 million lotteries in one day. All is well in the world again as Bitcoin price crossed the $50k mark for the first time in 4 weeks Tuesday morning.

If you are in the market for jeans, check out today's sponsor, Revtown, who are changing the jean game by infusing it with a touch of athletic stretch.

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1. Story of the Day: Gen X Keeps Getting Richer

While we (the millennials) were out here making fun of the nice ol' Boomers #OKBoomer. Gen X, which is sandwiched between the two of us, has silently been printing cash. Gen X-ers (aged 41 to 56) wealth went up 50% during the pandemic!

At the start of the pandemic millions of Gen Xers, who were in their 30s and early 40s at the time, lost jobs and housing wealth. But they have bounced back strongly: Their careers have since stabilized and those who could save money have invested in the stock market and 401K retirement accounts.

As of June this year, Generation X held 28.6% of the nation’s wealth, up 3.9 percentage points from the first quarter of 2020, according to Fed data. In dollar value, that translates into a 50% gain in their aggregate net worth.

Another way to grasp the Gen X wealth boom: The cohort of about 34.6 million households added $13 trillion in assets over 15 months. That’s more than the $12.8 trillion added by Boomers, a group that includes 7.7 million more households.

Short Squeez Takeaway: In five quarters, equity assets owned by Gen X households more than doubled to $10.5 trillion. That amount is now more than 10 times the stock holdings of Millennials… Alright imma need y’all Millennials to stop spending on avocado toasts and pumpkin spiced lattes and start putting those dollars in the stock market. We can't let the Gen X destroy us this badly smh.

Source: Bloomberg

2. Markets Rundown

• US stocks ended sharply higher Tuesday, with the tech-heavy Nasdaq taking back a big chunk of the previous session's rout.

Movers & Shakers

• (+) Southwest Gas Holdings ($SWX) +7% after Carl Icahn wrote a letter to the company pushing it to drop a potential acquisition of Dominion Energy’s Questar Pipeline and focus on improving its stock’s performance.
• (+) Netflix ($NFLX) +5% after Cowen reiterated its outperform rating on the streaming giant.
• (–) Green Dot ($GDOT) -8% after its deal for Republic Bank & Trust’s tax-refund business hit a regulatory snag.

3. Top Reads

A Message from Revtown: The Revolutionary Jeans

Ex-Under Armour Execs are changing the game for jeans. How? By taking tried-and-true denim and infusing it with a touch of athletic stretch.

After years in athletic apparel, Revtown’s founders decided to take the best parts of workout clothes—think comfort, flexibility and durability—and apply them to denim. The result? Crazy comfort and solid style at a killer price.

You get the point. These jeans can do it all. But don’t take our word for it—try them for yourself. Revtown jeans are delivered directly to your door, which means no retail markup—just great jeans at a fair price.

Plus, domestic shipping and returns are free, so you have nothing to lose.

Slip your thighs into some Revtowns and see for yourself.

4. Book of the Day: 12 Rules for Life: An Antidote to Chaos

What are the most valuable things that everyone should know? Acclaimed clinical psychologist, Jordan Peterson, has influenced the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics from romantic relationships to mythology drawing tens of millions of viewers. In an era of unprecedented change and polarizing politics, his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world.

In this book, he provides twelve profound and practical principles for how to live a meaningful life, from setting your house in order before criticizing others to comparing yourself to who you were yesterday, not someone else today. Happiness is a pointless goal, he shows us. Instead, we must search for meaning, not for its own sake, but as a defense against the suffering that is intrinsic to our existence.

5. Short Squeez Picks

• The $40 million-dollar question: How much does Disney owe ScarJo?
• Are you a young professional looking to expand your social network in New York City? Join Shaka Club 
• How to learn faster

6. Daily Visual: How Toymaker Lego Reinvented Itself

Source: ChartrDaily

7.  Daily Acumen: Boomerang Effect

"Trying to persuade someone to do one thing can make them more likely to do the opposite, because the act of persuasion can feel like someone stealing your freedom and doing the opposite makes you feel like you’re taking your freedom back.

As we’re both persuading and being persuaded frequently in daily life, it can pay to learn when an effort is resulting in a boomerang effect.

If we feel that someone we’re trying to convince is not being swayed by our words, it can help to ask them questions about their position for a clearer picture. A course change could result in a more persuasive angle that better resonates with the target."

Source: Strontium

8. Memes of the Day

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