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We all have someone who we'd like to change.
A difficult boss, an annoying family member or a challenging customer.
The easy trap to fall into is pushing change.
Applying more force to get the person to change.
More information, more knowledge, more data.
The problem is people are not marbles. Push them and they don't go in one direction.
Instead, the best way to encourage change is removing barriers.
In Catalyst, Jonah Berger shares 5 barriers to change:
- Reactance
- Endowment
- Distance
- Uncertainty
- Lack of Evidence
In this book summary you can learn how to help people overcome these barriers.
For example, to reduce uncertainty, help people do a try-before-they buy. Reducing the risk of change.
This is the first book summary I've shared in a while. 📚
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