There are a lot of bad marketing tips out there. These aren’t those.

Emoji report: 👀 New report highlights evolving emoji usage, and opportunities for brands.

Better way to connect with creators? 💸 Instagram’s developing a new media kit option to help creators showcase their value to brands.

Event: 🌍 TikTok announces new events for Latin Heritage Month.

Infographic: ⚡️ 6 types of customer loyalty programs to help grow your small business. 

Advertising will only appear on the desktop version of the popular game. The first advertiser for the game is Rimowa, the high-end luggage brand, which is debuting a new brand campaign today.

“We are going to pilot two ad formats,” said Emelie De Vitis, chief marketing officer of Rimowa, noting that they include a traditional display ad format and a more interactive feature.

Beginning on Tuesday, Wordle will showcase Rimowa in a display banner format. Ads will be both static and video. The following week, Rimowa will choose a brand-related word, like “rivet,” for example, that users can play as part of the game.

Wordle plans to offer exclusive sponsorships and “rotational units, including our proprietary Flex Suite, which are unique to The Times and designed to be beautiful and engaging,” according to the Times spokesman. The Flex Suite is the Times’ proprietary suite of native ad formats.

Advertisers reconsider campaigns, and ITV suspends advertising for 24 hours as brands respond on social media.

As the world learned of HM Queen Elizabeth II’s death, several of the biggest names in UK advertising gathered in a West London church to hear MediaLink, the strategic advisory firm, speak about “great expectations” for the year ahead.

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We like watching influencer lives and work, but how do we feel about them recommending products and services?

Turns out they have more than a little clout. 

In a survey of nearly 1,500 users of the online platform for women’s voices SheSpeaks, 60% have bought something on the recommendation of an influencer. 

• This went as high as 65% for the 18-24 crowd, versus 40% for those 55 and older.
• In fact, slightly more than half of respondents (51%) actively turn to influencers for information before making a purchase.

But that number is once again much higher among younger audiences. While word-of-mouth is the top way people across all age groups get information about products and services, 74% of those 18-24 rely on social media influencers, while only 24% of those over 55 do the same.

When it comes to making a purchase, 90% of respondents of all ages would trust an influencer over a celebrity.

There is one caveat, however. Only slightly more than half (51%) of social media users believe influencers appropriately disclose when a post is sponsored.

As for where people are following influencers, Instagram is the most likely platform for those up to age 45, while Facebook is used by more than half of those 35 and older.

Check out the infographic here

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*This link is sponsored.