Welcome to the Influence &IMPACT email letter, and a big thanks for subscribing. I really appreciate it! Focus of this fortnightly communique is on building, in a thoughtful way, a personal brand that people recognise, respect and trust. How can we establish our public voice, build credibility for that voice, extend the reach of our voice, and finally, extract value from the recognition and reputation we build? We cover that, and a wee bit more. Onwards!

"Darren Woolley understands the power of thought leadership"


Sunday, June 21, 2020 | Melbourne, Australia



This week on Brand Builders, my show on the Ticker TV digital news network, I was fortunate to chat with Darren Woolley, the founder of and driving force behind the global marketing management consulting firm, TrinityP3.

Darren is a genuine thought leader.

I emphasize the word 'genuine' because, let's face it, there are a lot of people out there proclaiming to be thought leaders when in fact, they're anything but. But I digress :)

Darren understands more than most the concept of thought leadership and how it can be used as a strategy to build a sustainable brand and business on a global scale.

Importantly, he has taken action, relentlessly, over a long period of time.

If you're interested in better understanding what it takes to build a strong profile and a trusted reputation in your space, you could do worse than follow Darren and check out what he's doing on a day-to-day basis when it comes to all things owned, earned and social media.

(Here's the interview with Darren if you're interested)

MORE READING: Why we need to embrace the concept of thought-leadership (and all it stands for).



This fortnight’s shout-out goes to UK-based independent social media and digital marketing consultant, Paul Sutton, who has just been awarded 'Independent Practitioner of the Year' by the Chartered Institute of Public Relations.

But rather than simply resort to a 'humble brag' on LinkedIn - something that many professionals feel compelled to do when given an award - Paul, as is his want, penned a brutally honest article titled Awards, Hypocrisy & Unicorn Crap.

It's a top read!

Paul is someone who wears his heart on his sleeve, not just in his writing, but also on his excellent podcast, Digital Download.


This website caught my eye!

Julian Mather I think has the best bio I've ever seen: "Former army sniper turned globe-trotting TV cameraman turned magician turned accidental YouTube personality turned Smartphone Video Evangelist"

Top that!

Julian's website is terrific, a shining example of what a strong personal brand website should look like, not necessarily from the perspective of its layout and design (although that's pretty good) but more so because of how well it positions his brand and conveys his message.

The fact it's jam-packed with value-added resources also gets a big tick from me!

Simply, one look at Julian's website and you're left under no misapprehension as to his professional bona fides, nor his passion for helping people utilise the power of smartphone video.

Perhaps my only beef with Julian's website is the lack of visible links to his social media channels.

I think if you're trying to build your personal brand, it's important to make it easy for people to connect with you on the socials.

(Here's an interview I recorded recently with Julian)


What I’ve been listening to

I've enjoyed listening to the Influential Personal Brand Podcast hosted by Rory Vaden.

A lot of personal branding podcasts are full of froth and bubble, so when I find one that digs a bit deeper beneath the surface with guests that obviously have professional substance and lots of stories and lessons to share, then it gets a regular workout on my iPhone!

Recommended episodes:

As an aside, I like how Rory gets together with his wife AJ post each interview to record a recap episode. Thus, if there's an interview you like, then you can back it up with the next episode during which Rory and AJ discuss, dissect and reinforce key points made by the interview guest.  


Want to build a thriving community of like-minded folks?

I love the way Mark Masters from You Are The Media (YATM) goes about his work.

In this frank interview, Mark walks us through the YATM story, breaking down lessons learned along the way, finishing up with a few tips on how people can build a community around their personal brand.

(via the Reputation Revolution podcast)


Tool/app of the fortnight

If you're like me and perennially find yourself with waaay too many browser tabs open on Chrome, then you're in for a treat!

OneTab is a handy Chrome extension that saves memory (up to 95% apparently) and reduces tab clutter in Google Chrome.

How it works: Whenever you find yourself with too many tabs open on your browser window/s, all you need to do is click the OneTab icon and it will convert all tabs into an online list. When you need to access the tabs again, you can either restore them individually or all at once.

Tab fiends will find OneTab a lifesaver!


I found this article interesting

Timely article from Fast Company:

This is how each generation can freelance during and after the pandemic

"To ride out the storm, professionals of all generations appear to be turning to “portfolio careers” to earn their living through a mix of contracted freelance jobs, consulting gigs, short-term projects, board membership, and other engagements that allow them to apply their expertise under flexible conditions."


This quote caught my attention

"Structure is freedom: systems set you free!" – Hat-tip Suzy Jacobs.


Hit “reply”

I'm excited to be writing to you in this format. Let’s keep it personal!  I encourage you to hit “reply” and let me know what’s on your mind:

  • Got any thoughts regarding the content I’ve just sent you? Let me hear it!
  • Have a question? Ping it through!
  • Got a recommendation for an article, podcast, video or person-to-follow that you’d like to share, bring it on :)


Thanks for reading! Until next time ...




"You've got this!"

Trevor Young | PR Warrior | Level 22 / 120 Spencer Street, Melbourne
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