October is here, and we’re rolling into the second half of the year with exciting updates, opportunities, and a little Halloween mischief! Whether you’re here to learn about the latest platform features, a chance to win big, or just want to stay in the loop, we’ve got something for everyone.

The eerie season has officially arrived, and we’re thrilled to announce our special Halloween contest! It’s your chance to show off your creepiest, funniest, or most creative Halloween-themed content. From October 8 to October 31 upload your entries using the hashtag #Hallowin2025. The grand prize is $1,000 cash, with $500 for second place and $250 for third. Don’t wait, get your entries in early and let’s see who can conjure up the best Halloween magic! Winners will be notified via their associated email address on November 7.

Love a good trend? So do our viewers! Themed content—whether it’s holidays, pop culture, or viral events—get extra attention on Pornhub. The sense of immediacy drives curiosity and engagement, especially around holidays such as Halloween and Christmas. Increases of searches for “Santa’s helper” or “Halloween cosplay” see significant spikes in October and December.

Stay ahead of the curve by uploading content that taps into what’s hot right now. It’s a fun way to boost your visibility and attract new fans. Don’t be afraid to get creative, your unique spin on a trend could be the next big hit! For inspiration, check out the homepage trending terms, Pornhub Insights, and our Quarterly Top Searches.

At Pornhub, community safety is our top priority. To further protect our creators and users, all new applicants must now complete a criminal background check during onboarding. Existing content partners (like you) will need to do this in 2026.

This measure helps prevent individuals with criminal histories from joining our platform and supports a safer, more trustworthy environment.

Starting early next year, we’ll be conducting these checks for all content partners currently on our platform. We will contact you with instructions for securely completing a background check at no cost to you. These steps are essential to maintaining the integrity and safety of our platform. Thank you for your cooperation in keeping Pornhub a safe and inclusive community.

We’re simplifying payments! From now on, you will be receiving invoices for our affiliate earnings. An invoice will be generated monthly when meeting:

• The account has hit the threshold of minimum $2,000

• End of the year if this threshold is not met

If we don’t reach $2,000 in a given month, you won’t receive an invoice until our total earnings hit that amount. If you haven’t reached $2,000 by year-end, we’ll send you an invoice for our total earnings at that time.

Please wait to receive the invoice before sending any payments to ensure your payment is accurately attributed to your account. Each invoice will include all the details you need, and you’ll have 20 days from the date of reception to complete your payment. Keep an eye out for an updated agreement in your TrafficJunky account soon and remember to stop any automatic payments starting in November. If you have any questions, your Account Rep is always here to help.

Trust and Safety are at the heart of what we do. To further protect our community and ensure consistent quality, you may have noticed that our annual content audits now include a review of 20 videos per audit. This expanded process strengthens our ability to identify potential issues, reinforce compliance, and help keep your content—and our platform—safe for everyone. Check out our new annual recordkeeping Help Center article to help guide you through the process here.

We’ve got some exciting Shorties news! Shorties is an enhanced viewing experience for mobile users that plays vertical videos as they were intended to be watched. Now, sharing your short-form content just got a whole lot easier with our brand-new publishing feature. When you upload, you can simply check the “Publish to Shorties Only” toggle and your video will go straight to the Shorties feed, no extra steps needed! It’s perfect for those quick 30-second to 5-minute teasers that get viewers curious about your full-length content and send them to your other sites. This is your chance to grab attention, boost your visibility, and connect with fans through fun, bite-sized previews. Give it a try and let your creativity shine!

We had a blast at The European Summit (TES) in Prague! It was such a pleasure catching up with so many of our awesome Content Partners in person. Huge thanks to everyone who stopped by to chat, share your insights, and brainstorm exciting new ways to work together. Your feedback means the world to us, and it’s your passion and partnership that help our community thrive.

We will be heading to Las Vegas for AVN from January 21 to 24, 2026. If you would like to schedule a meeting, contact your Account rep or email partners@pornhub.com. We would love to meet you!

During these meetings, our team can provide personalized account reviews, share supporting data, and offer recommendations to help you understand what’s working well and identify new opportunities to boost your channel’s performance on Pornhub.

With new age verification laws rolling out worldwide, we want to remind our partners in blocked regions that you can still log in and access your account since you’re already verified. Just head to the homepage, scroll down, and hit the orange “Sign In” button. For more information, and tips on reaching a wider audience outside blocked regions, check out this blog post.

Our latest video analysis highlights several key strategies to help your content stand out and perform better on the platform. Try out these tips and tricks to see how it can improve the performance of your content:

• Use thumbnails with stronger emotional expressions, varied scene settings, and discreet branding elements like watermarks or logo overlays.

• Add bold text overlays to thumbnails to quickly convey the story or theme and capture viewer attention.

• Rearrange titles to lead with the performer name or scenario, use active verbs and effective keywords, and ensure each title tells a unique story to avoid redundancy.

• Strengthen visual branding across all thumbnails and update older videos with refreshed titles and overlays to encourage repeat views.

• Maintain balanced video lengths (7-14 minutes) to support strong viewer retention.

Need a deeper dive? Reach out to your Account Rep for a personalized account audit!