Influencer CTAs on TikTok are driving more and more users to purchase offline in comparison to other ecommerce sites like Amazon.
To paint a picture of how effectively TikTok plays a role in brand profit, prebiotic soda brand Poppi, which is sold in Walmart, Target and Publix among other retailers, estimates that roughly 15% of its sales come from TikTok. According to Poppi founder Allison Ellsworth, anywhere from 80% to 90% of people who comment on the brand’s TikTok about where they bought Poppi said they bought the soda at a physical store, indicating that the video app is driving a significant lift in offline sales.
Furthermore, according to a Nielsen Media Mix Model Meta Analysis published in January by TikTok, CPG brands in the U.S. doubled their offline sales efficiency through paid promotions on the platform.
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