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Some say it could hasten Web3's entry into the mainstream.
Solona Foundation opened a permanent physical retail store on Thursday at Hudson Yards in Manhattan called Solana Spaces, according to a recent tweet.
The store features crypto-themed merchandise and provides various stations dedicated to onboarding people to Web3, like a private booth where people can set up their Phantom wallet and jot down their seed phrase in secrecy.
While the concept might seem odd, having a physical location for a Web3 organisation is a fantastic idea for a few reasons:
- Increases company's brand exposure (especially, in a prime location like Manhattan).
- Doing this could be a significant asset in dispelling much of the fear and uncertainty that the non-Web3 initiated feel regarding crypto and NFTs.
While Web3 is inherently digital, it can’t remain that way exclusively. Indeed, maximising its points of physical contact with the conventional world could help hasten Web3 entry into the mainstream.
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