However you feel personally about SEO, it's very difficult to find success these days as a blogger without a comprehensive understanding of it.
To steal a phrase from our interviewees today (Gemma and Laura from Make Traffic Happen), search engine optimization is "speaking Google's language."
Of course, most bloggers will know, that the "language" is ever changing, and is often up for interpretation depending on who you're talking to. As such, it's important that we're constantly refreshing what we know about SEO, testing what works and doesn't work, all with the goal of growing our sites.
Gemma and Laura have made it their mission to aid bloggers in that process, and the result is a collection of very popular products including (*):
They've also created bundles at a discount for bloggers who are really looking to take things to the next level.
But as today's feature dives into their thoughts on all things SEO best practices, we're going to take a step away from our own broadcasting and let them take it away with this great interview!