Verified by GS1 is a global solution making it possible for brand-owners to share data about their products so that retailers can verify the identity of the products they sell. Verified by GS1 is like an ID card containing key attributes of a product which will be stored in a single, trusted, database of information hosted by GS1 (the GS1 Registry Platform), and will be easily accessible to retailers, globally.
Why is Verified by GS1 important to us?
Verified by GS1 combines the ease of product identification and data management to enable greater control over our basic product data and global visibility for our products. With a global reach for our consumer-facing product data, our trading partners (retailers, e-tailers, marketplaces, app developers and solution providers), can build rich, trusted experiences for their consumers.
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