Maybe a fake statistic helps justify visuals. I've heard that we process visuals 60,000 times faster than text. Sounds scientific. Authentic. Real. But someone called Kathleen Gossman has tried to find the proof behind the stat and found nothing, save for a reference to it in a sales brochure for 3M. Unfortunately, the brochure neither mentions nor offers any proof. Let her (and me) know if you uncover anything. And remember: 68% of stats are made up. (And I just made that up - but do quote it on the internet if you want...)
Finally, if you've heard that we remember 10% of what we read, 20% of what we hear, 30% of what we see, etc, here's an article I wrote in 2011, the first bit of which addresses that myth.
Jon
Clarity and Impact Ltd I +44 20 8840 4507 | jon@jmoon.co.uk | www.jmoon.co.uk
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