Time for your weekly blogging recap!
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As I sit as my desk here in Toronto, and the cool breeze rolls in through the window, I'm reminded that the warm weather is almost out of my grasp. 

As much as we love blogging, if you're in a climate like mine (or Jeremy's over in Pittsburgh for that matter), we'd also remind you to occasionally forget the blog, and to get outside while you can. 

We'll be slipping down the icy sidewalks in no time, my friends! 

Are You Content With How You Come Up With New Content?

When it comes to content creation, it has always felt like there are those who have innumerable ideas for articles and about 312 drafts ongoing, or those who struggle to come up with the very next article topic. 

Both have their advantages and disadvantages. 

Today, we want to talk a bit about what bloggers and content creators who struggle with coming up with new content can do to ease that burden, but also address how bloggers who are drowning in content ideas can stay focused and create a content calendar that makes sense for them. 

Broaching this week's topic was actually inspired by an article that we came across on Backlinko called "17 Untapped Ways to Find New Content Ideas." 

If you're looking for unconventional ways to come up with new content, that's a pretty good place to start. 

But, in talking with Jeremy this week about all this, it became clear that we could also certainly add to this discussion. 

So, in light of that, and because we make the rules around here, I tapped Jeremy on the shoulder to be our guest expert this week. 

I'm trying to mind my bias here, but I do feel his input is awfully helpful. 

Inside the Mainframe

...because Jeremy is an expert, too, you know?

Having multiple sites, how do you approach content? 

"For more established sites, I think it is best to take time to reflect on where and why you get traffic, and then double down on that. 

Some sites get search traffic from those seeking answers to a question, others may follow a blog because of the topic itself, or you may even have fans for being a personality-driven blog and they like you as a writer specifically and will read whatever you put out there.

In the past, I’ve sometimes equated building a blog and writing content to world building in a novel. Every article should help build a piece of your story overall. Some of them are cornerstone pieces, others may be small and are only there for completion’s sake or to hit on a really obscure topic that fits. But at the end of the day most every idea should fit within your branding and continue to tell your story." - Jeremy Jones, Serial Blogger

If the topic interests you, you should check out the full article on our site!

A Week of Guides and Case Studies

Yoast vs Rank Math

For over a decade, Yoast has been considered the cream of the crop when it comes to SEO plugins for Wordpress. But a new challenger, Rank Math, has come on to the scene with growing fanfare.

In our latest article, we offer a quick breakdown of what the two plugins are about, list some of their most interesting free and premium features, and share why you may want to consider switching. 

Click Here to Read Our Latest Article

How Are We Doing?

Can you believe this (not so little) newsletter is now four months old? We thought we'd take this time to ask for some feedback on how we are doing, what you would like more of, what you don't want to see as much, and more.

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Join Our Facebook Group

We're all about community building here at This Week in Blogging, and as such we thought it'd be appropriate to launch a Facebook group where everyone and anyone can ask questions, share tips and advice, and cheer each other on. 

Click the button below to join, we'd love to have you!

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That's it for the week! Check your inbox next week for another update from This Week in Blogging.

As always, if you have any questions, comments, or feedback, feel free to reply directly to this email. Jeremy obsessively refreshes his email waiting for someone to say hello.

-Chris and Jeremy

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