A Preview of What’s Inside the January Issue


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A Sneak Peek of the January Issue

Lift Construction Survey

Lift construction returned to pre-Covid levels in 2025 as ski areas and manufacturers faced headwinds of continued inflation and new tariffs. North American ski areas installed 37 new aerial lifts, still up from the early Covid years of 2020 and 2021 but down significantly from the post-Covid boom of the past three years.

Winter Widows

Advice with humor and heart for surviving the winter when you love someone who is married to the mountain.

More from the January Issue

Subscribe for access to these articles below.

Under New Ownership: Is it up to the independents to determine the future health of skiing?
Global Trends in Summer Ops: An expert look at what summer travelers want and what’s working at mountain destinations worldwide.
Where Climate Meets Community: Mountain communities are facing climate impacts on multiple fronts, and ski areas are responding with climate strategies that scale outward.
Keeping Track in Rental: Rental departments generate a lot of data. Here’s how three ski areas stay on top of it all.
Marketing the Magic: Resorts are embracing emotion-driven
marketing, inspiring guests via video, social posts, and unique mountain activities.
Rope Tow Renaissance: Speed, culture, and economics are pushing resorts to reconsider the most old-school lift on the mountain.
Safety Culture Pays Off: How an employee-led safety committee at Holiday Valley has made measurable impacts on culture and the bottom line.
Education for the Real World: As enrollment dips, SAM degree and certificate programs are modernizing curriculum
and evolving in step with the industry to keep the talent pipeline alive.
Menus That Tell a Better Story: Menus work best when treated as a strategic communication tool, not an afterthought.
Mountain Spy: The Spy reopens the case files to celebrate 20 years of undercover calls.
News and Views: The Olympic Bump; Terrain Park Contest accolades; a marketer speaks out on AI; and more.
Idea Files: An all Canada edition with a custom Panther mixer; hands-free water stations; and a downspout boot dryer.
And more.