👀 Who are Gen Z's fave brands? 😵 Are GIFs dead?


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Boo...It's Friday!

Chipotle is bringing back its in-person “Boorito” tradition. Rewards members who visit the chain in costume on Halloween after 3 p.m. local time will receive a $6 entree.

The effort includes a 35-second spot and a BeReal activation. Members must be in costume at the chain on Oct. 31 when they’re prompted to upload a photo to the app, then post it to Instagram stories tagging Chipotle and #booritosweepstakes for a chance to win free burritos. Read on Marketing Dive.

In today's edition:

👀 Who are Gen Z's fave brands?

😵 Are GIFs dead?

🎙 Podcasts and product placements

💸 Meta is rolling out more ads...including on your IG profile 👀

WHAT'S NEW?

Meta showcases latest VR developments, including new Quest Pro headset.
TikTok highlights top creators and features for Halloween 2022.
Google outlines new personalized ad targeting options for display and video 360 campaigns.
Netflix has selected Integral Ad Science and DoubleVerify as independent measurement partners for its forthcoming ad-supported tier.

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Marketing track

There are a lot of bad marketing tips out there. These aren’t those.

Let’s get real 🚀: What TikTok’s BeReal lookalike means for marketers.

Mmm 👀: What Twitch’s revenue share shift means for streamers and marketers.

Twitter 🎃: Get to know Twitter’s new 3D Twemoji stickers and the microtrends they’re inspiring.

INSIGHT

Who are Gen Z’s top fave brands?

Morning Consult has been working on inaugural Gen Z’s Favourite Brands report based on the company’s brand intelligence platform, which polls consumers about more than 4,000 brands and products daily. It launched this week.

Want to hear a shocker? TikTok didn’t even make the top 40 despite tech companies earning top slots...Continue reading.

SOCIALS

Are GIFs dead?

Not only are reaction GIFs “cringe” to some people, but the entire GIF medium is under serious existential threat.

GIFs are old and arguably outdated. They’ve been around since the days of CompuServe’s bulletin-board system, and they first thrived during the garish heyday of GeoCities, a moment in history that is preserved by the Internet Archive on a page called, appropriately, GifCities...Continue reading.

DID YOU KNOW 👀

Nearly one-third (32%) of marketers plan to increase their promotional activity this holiday season compared to 13% that did so last year, reflecting hopes of recouping projected losses, per a holiday benchmark survey by CommerceNext and The Commerce Experience Collective.

AUDIO

Podcast product placement is opening opportunities for brands

There are whispers that product placement is soon to take over a rather unlikely medium; podcasting.

The difference between product placement and generic advertisements is that where an advertisement names the brand explicitly, product placement often involves characters on screen sipping from cans of Coke, sporting Nike kicks, or scarfing down KFC without naming them outright...Continue reading.

SOCIALS

Are Meta’s new changes oversaturating the social ad market?

Yesterday, at a press event, Meta announced that they are opening the amount of opportunities for marketers to advertise on both the Explore page of Instagram, within Facebook Reels and on creators pages.

There are concerns that this might mean that Meta becomes oversaturated with ads and with timing alongside a hiring freeze amid macroeconomic headwinds, it’s not all good news...Continue reading.