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By promoting TAD integration, they retain cases that would otherwise abandon their system while charging premium fees for "advanced" hybrid protocols. For orthodontists, this solves the persistent problem of aligner patients who want invisible treatment but have clinical needs that trays alone can't address. You're no longer choosing between patient preference and clinical excellence—TADs allow you to deliver both simultaneously while commanding fees that reflect the sophistication of combined therapies.
The strategic implication is that TAD proficiency is becoming non-negotiable for remaining competitive in an aligner-dominated market. Practices offering only traditional aligners will lose complex cases to competitors providing hybrid protocols, while practices offering only braces will lose aesthetic-conscious patients entirely. The orthodontists winning this evolution are those who've mastered TAD placement and can seamlessly integrate mini-screws into aligner workflows, positioning themselves as the rare providers who don't compromise between what patients want and what actually works biomechanically.
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