Beginning February 1, beer lovers can pick up a Tasting Passport from any of the 64 participating businesses and embark on a local tasting tour, collecting stamps with a purchase. Folks choosing not to consume alcohol can also participate by purchasing swag, food and/or non-alcoholic drinks. After earning six unique stamps, drop off the completed ballot at a participating business to enter to win a brilliant beer-themed Staycation prize package. Multiple entries are encouraged.
Each individual region has its own list of participating locations — mainly breweries, but also in some cases, distilleries, tap houses, and private liquor stores — and each passport has its own Staycation prize package, which includes a 1- or 2-night stay, activities, and gift cards to spend on beer and meals, which one lucky entrant will win in each region. There will also be secondary prize draws, including merchandise and gift cards from participating businesses.
Ride Transit for the TransLink bonus
TransLink, in partnership with West Coast Food, created Dine the Line to encourage visitors to explore Metro Vancouver restaurants, breweries, events and culinary experiences sustainably car-free. The program features restaurants and craft breweries in neighbourhoods throughout Metro Vancouver.
The Tasting Passport campaigns are encouraging everyone to ride transit as they explore Metro Vancouver ale trails to collect stamps. West Coast Food has created specialized Dine the Line transit itineraries to help everyone navigate their way to the Tasting Passport locations, which can be found by following the QR code on the passports or visiting the Dine the Line website: westcoastfood.ca/dinetheline
All five of the Tasting Passports also feature a special TransLink Bonus square. Show your Compass Card or a receipt for a TransLink ride from the same day to get a stamp in the TransLink Bonus space. This will earn you a chance to win a one-month TransLink pass and a BC Ale Trail prize pack.
Drink Responsibly & Take Transit
The BC Ale Trail and all the businesses participating in these promotions are committed to ensuring that beer is enjoyed responsibly by those adults who choose to consume it. No one should drink alcohol, even in moderation, before operating a motor vehicle or engaging in other activities that involve attention and skill or physical risk. We encourage everyone to take transit as they visit the participating businesses.
To learn more about the BC Ale Trail Tasting Passports, please contact Lesley.Chang@tartanbond.com.
High resolution imagery can be downloaded here.
About the BC Ale Trail
The BC Ale Trail is brought to you in partnership by Destination British Columbia and the BC Craft Brewers Guild. A BC Ale Trail is a series of self-guided itineraries highlighting local craft brewery destinations and the super, natural landscapes that surround them. The Guild supports the ongoing creation and discovery of truly great BC craft beer by helping British Columbians and visitors understand the cultural, community and economic benefits of BC’s vibrant craft beer scene, and to celebrate its diversity. Explore over 220 breweries across 21 Ale Trails in every corner of the province. New experiences are brewing. For more information, visit https://bcaletrail.ca